Source: Yiwu sourcing agent Author: Helan Date: 2008-07-18
Not long ago, Shengzhou neckties each collective price increases 0.1 U.S. dollars, many of the media, called the breakthrough a sample of Zhejiang enterprises. As a global base of the tie industry in Yiwu, and now what kind of change »
Recently, this reporter visited the market in Yiwu tie, the surprise is that business operators was generally agreed that, at present they can do is wait, wait for the U.S. dollar against the RMB exchange rate rebounded, increasing the number of foreign wait, wait for the slow inflationary pressures…… However, at least now, They, and so the only industry to the early advent of the low season.
To the domestic market is not good
RMB appreciation and other factors undoubtedly bring heavy pressure on the foreign trade enterprises. This economists have pointed out that the solution to the problem is an important way related enterprises to expand the domestic market. However, the industry believes that the current Yiwu the tie industry, this is empty talk.
"Chinese people in the increasingly casual dress, wearing a suit a tie is no longer fashionable." Yiwu Hong Kong Hang Clothing Co., Ltd, China's Golden Shield tie distributor Lvyi Fong said that her agent the Golden Shield tie against more than 90 percent of the domestic market. She said that in addition to wearing the concept of change, inflation so that more consumers no longer consider buying a tie.
In addition, some business operators said that early this year to tie into the off-season trades, and the cyclical low season this summer will inevitably come as usual, was originally to tie in the plight of the industry wound Shangsa the salt.
"The foreign trade operators, under the southern hemisphere, perhaps also some orders, but to do domestic business operators can do is wait for the early summer of the past." Operating households Lao Shu said.
Laoshu Binwang market in Yiwu made 17 of the OEM business ties, his tie for export. He said that currently his sales fell a lot. He has a city to do business in international trade ties to customers, he will have to last a few dozen million of goods, but so far this year, only to a few million under his orders. Reduced demand, rising costs, the pain became his mind. Nevertheless, he considered that before the onset of autumn, to do the domestic and foreign trade can not effectively alleviate the hardship.
"Shengzhou sample"
Yiwu not practical
Not long ago, the world's largest manufacturing base for the tie - the tie Shengzhou leading trade association launched the "collective price increases" initiative, each tie will increase the price of 0.1 U.S. dollars. Shengzhou neckties Association Deputy Secretary-General Zhou Qingyu do with the joy that Shengzhou annual exports of yarn-dyed silk tie about 100 million - which means that they will increase after the price hike of about 10 million U.S. dollars. Some media that "this confidence-boost the collective game, or can become the Yangtze River Delta 'industrial clusters' break through one of the samples."
Then, as a global sales tie one of the bases in Yiwu, it can copy the sample to achieve a breakthrough industry »
"The other is not, do tie-ton of raw materials rose on average 1,000 yuan, I would also like to price increases." Lao Shu said, but the dollar still depreciated, the possibility of achieving a comprehensive price hikes smaller. Furthermore Shengzhou neckties industry to the success of the group behind the price hike, its a good brand basis. Brand tie, high added value, increases the possibility of success. However, not many companies in Yiwu brand neckties, the price hike would significantly reduce demand.
"Large enterprises have real price increases, they sound personnel system, employees wage increase, instead of the profit inverted relationship more obvious." Shengzhou tie the better clothing stores in Yiwu Limited of staff said that small businesses do not. Some small enterprises even through the family workshop production tie, to a certain extent, this digest of small business employees wages due to the rising cost pressures.
Yiwu tie the highly competitive market. Lao Shu said, some competitors, or even deliberately in his and customers do business, that can sell similar products at lower prices. And old customers to other stores would not normally purchase, but the competitor's no doubt this practice so difficult to open price increases.
E-commerce was not seriously
In Yiwu, some through innovative marketing channels ease the pressure on the foreign trade business operators. Yiwu supplies such as car accessories market of some business operators on the adoption of e-commerce, and other means, to win a lot of orders. However, many business tie the household market for e-commerce is not "scarce."
"Entities shop has always been our main marketing channels." Lao Shu said that he Alibaba is the registered customers, but very few e-commerce business, operations and more cumbersome, less concerned about him.
The industry believes that the operation of the market in Yiwu tie households waiting for customers to change only the sales practices and create new sales channels, in order to Neiwaijiaokun in the new world record.
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