Source: Yiwu sourcing agent Author: Yama Date: 2008-07-25
Brand from the commodity market to market, operating more households believe that the brand strength of the market in Yiwu: brand merchandise marine weak dollar, trade barriers, trade fraud, price competition…… a series of unprecedented pressure, is troubled Yiwu.
However, the plight of the Yiwu restless never-ending ambition. Tongdingsitong, they thought: the price and variety has always been to win the advantages of Yiwu market, the plight of a way out from where?
Brand: the development of new vigor in Yiwu
market operators households never so profound as they are now aware of the importance of brands. Yiwu is the accumulation of a brand's strength.
"At present, many foreign investors to purchase Yiwu, we not only see the price of goods, but also attaches great importance to the quality of goods. Reflect the quality of what is the first« is the brand, your brand, and foreign recognized you on. "International trade city in the G The third floor area, a
certain brand of battery Zhejiang distributor floor, using plain language interpretation of their industry a consensus: brand is the business.
"With the devaluation of the dollar, with the original as a major trading partner in the Middle East businessmen and business more difficult, by contrast, the European export market continued optimistic about the prospects for Europe's export orders also requires the quality and quality of goods, Therefore the requirements of the brand very high, so we are prepared to do their own brands, instead the main European markets. "Operation of her jewelry said.
And, like her, in today's market in Yiwu, a growing number of business operators to join the ranks of brand products in the past. According to market the business sector as the statistics show that China Commodity City trademark distribution has reached the record total of 18,107.
Brand management in the promotion of the plight of Yiwu in foreign trade continued to maintain rapid growth. The first half, the main export Yiwu add 137, and import and export of 935 million U.S. dollars, an increase of 14.33 percent. Among them, self-export volume of 849 million U.S. dollars, an increase of 12.37 percent.
Status: The nation's third-round strength
In Yiwu City recently held a trademark of the Association of the first governing meeting, a brand development status of the eye-catching: As of June this year, Yiwu city's total of 16,339 registered trademarks, including "Famous Chinese Trademark" 63, in Zhejiang Province 69 well-known trademarks, and Zhejiang Province has developed into shirts, hosiery, jewelry, zippers and other sectors of the base brand. Yiwu registered trademark of the total volume accounts for one-twentieth of the province, marks the development of an integrated national strength ranked third in the county-level city.
The report also pointed out that international trade in order to meet demand, the current international trademark registration Yiwu enterprises are becoming a trend. Of these, only the present, Yiwu, Zhejiang famous brand owned enterprises on the International Registration of Trademarks 457.
At the same time, in order to better stimulate enterprises in Yiwu a licence, licence for the warm, Yiwu has also introduced policies, effective on the International Registration of Marks of enterprises registered to award 80 percent of the cost (up to more than 100,000 yuan) policy, with Incentive mechanism to encourage enterprises to follow the path of international brands.
Trade and Industry: brand access to a mechanism
Yiwu market as the regulatory bodies, industry and commerce departments will be market access and brands the brand expressly created a mechanism.
In such a mechanism to regulate and bound, in Yiwu market, any "general agent, the distribution and special distribution in the form of business activities," must be "authorized a power of attorney,brand regesiter, and other relevant documents to the Trade and Industry Bureau for vetting procedures "and" China Commodity City in the well-known brands of goods sold, operators should obtain the supply of goods valid brand regesiter or brand regesiter a copy. "
"Brand building and brand express access system to protect the trademark owners and the legitimate rights and interests of the informal agents, but also facilitate the monitoring of the brand." China Commodity City Luo Bin, Deputy Secretary for Trade and Industry Bureau, through brand than the To verify the origin of goods listed channels, Chi (a) of trademarks, and other means of publicity, industry and commerce departments have continuously strengthened monitoring and brand management, brand guide the procurement of goods merchants, to provide consumers with accurate information brands.
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