Source: Wow Yiwu Author: Cocal Date: 2010-12-22
Since the launch of several major domestic micro-blogging in the portal, when people are still surfing on some celebrities’ microblog, and fousing on their gossip news, some smart Yiwu businessmen pay attention on operate their enterprises on the microblog as well after seeing the large economical benefit that bring by microblog management.
Weaving “neck warmers” on line is popular among Yiwu enterprises
The reporters learned there are about 40 Yiwu local enterprises have registered microblog on sina mircroblog, such as ShuangTong Commodity Co., Ltd, Yiwu ShuangChen trading firm and so on, and these enterprises all have at least hundreds fans and even thousands of fans.
According to the introduction by Chenping from Yiwu ShuangChen trading firm, they often put their product pictures and sales promotion and so on informations to the microblog, for improving the popularity of their products.
Yiwu businessman Lou zhongping has 7743 “microblog fans”
The chairmann Lou zhongping of ShuangTong Commodity Co., Ltd is the one who early to pay attention to enterprises’ microblog among Yiwu businessmen.
On early August of this year, he registered his individual microblog, Shuangtong tubularis microblog and general merchandise microblog on sina web. Then on December, as an invited guest, Lou zhongping attended the first anniversary celebrations of sina microblog. And he find the deeply effection to enterprise by microblog. When returned to Yiwu, he starts to a three-month long microblog exploration.
At present, there are more than 7743 “fans” in his individual microblog, media “fan” account for about 20%, experts, academics and government officials about 10% each, while the other "fan " account for 70%. “The interaction which like pyramid widely promote himself and enterprises.” Lou zhongping made a vivid metapgor for this, if his microblog has been forwarded 92 times, it equals to 10 thousands people could see.
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