Source: Yiwu sourcing agent Author: Gary Date: 2008-03-02
It is learned from Yiwu Office of Jinhua Customs on January 14 that in 2007 Yiwu Office of Jinhua Customs has handled more than 200 intellectual property infringing cases with worth of more than 21 million yuan . The frauds involved world-wide famous brands such as Nike , Adidas , Puma ,Colgate , Phi lips , Sony , Gucci ,Louis Viutton and Omega .
To ensure that Yiwu market further develop healthily on its international march ,Yiwu Office of Jinhua Customs tries its best to strengthen the protection of intellectual property . By taking the measures of risk management, typical case analysis,resetting the supervision data in time and the reinforcement of checking and supervising, they improved the ability and possibility of finding out the infringement . They alsos trengthen the publicity to arouse the awareness of intellectual property of the entire society . During the I ntellectual Property Protection Week in April and the Yiwu Fair in October last year , Yiwu Office of Jinhua Customs organized the activities of publicity of intellectual property protection, attaching the importance to intellectual property protection of the society ,arising the awareness of intellectual property protection of common people and the self-awarenes of enterprises on independent intellectual property protection .
Meanwhile , they did the sample collection work well by collecting the sample goods from intellectual property infringement casestoen rich the samples in their showroom .Also,they enriched the brand knowledge of customs officers and improved their abilities by organizing activities like learning and communicating knowledge about intellectual property protection .
They have organized customs officers in charge of cargochecking and documents examining to meet andcommunicate with brand owners like Colgateand Adidas . Through communications with owners of intellectual property , they improved their ability of brand identification.
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