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Golden Week brings ITC about one billion yuan of business volume

Source: Yiwu sourcing agent    Author: Gary      Date: 2008-03-08

Recently,it was learned from Zhejiang China Commodities City Group that business flourished
in the International Trade City(ITC) and tour shopping showed a sound growth momentum from October 1 to October 7, known as "October Golden Week". According to incomplete statistics,during the Golden Week,Yiwu International Trade City realized 990.13 million
yuan of bus iness volume, and received 247 touring parties organized by travel agencies from
different places,totaling 9, 417 people. The daily number of tourists visiting the Tourism
Shopping Center exceeded 15,000 on the average, with the maximum of 30, 725 on October 5.
During this Golden Week,the business volume of ITC grew steadily with relatively centralized categories of hot products including headwear, jewelry, electric toy, brand appliance, sports and recreational supply,  cosmetic and glasses, said the chief of the administration office of the Tourism Shopping Center in ITC. Nevertheless,different tendencies could be observed in the popularity of products in different categories. For example, the sale of writing instruments mainly came from gold fountain pen,water color brush, paintbrush, and paints with some domestic brands, while cosmetic and glasses with international brands (like Lancome winter skincare series and Prosun glasses) enjoyed more advantages in the selling. In contrast,for sports and recreational supplies, both the domestic and foreign brands sold well.
This year group travel decreased,while self-driving travel and individual travel prevailed. The domestic consumer groups of tour shopping mainly came from the neighboring provinces like Shanghai,Jiangsu, Fujian,and Jiangxi. Compared with last year, this year saw a remarkable increase in the overseas tourists,especially the American and European tourists. The tourists from other places in the Tourist Shopping Center became more mature and rational. The phenomenon of blind,random or one-time consumption reduced, and fashion-catching diminished-the previous attention to the commodities’ appearance and styles was turned to its price,utility and quality. All of these indicate the shaping of more mature market consumption.



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