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Brand and credit construction enhances reputation of Yiwu made products

Source: Yiwu sourcing agent    Author: yama      Date: 2008-02-29

In September 2007,the trademark "NENGDALI"(garment) of Zhejiang Nengdali Co.,Ltd was regarded as China Well-known Trademark by the State Administration for Industry and Commerce(SAIC),thus becoming the third well-known trademark through trademark administration oprocedures in the city.By the end of 2007,the registered trademarks of private enterprises had amounted to 14,388,with 35 China Wellknown Trademarks,69 Zhejiang Provincial Famous Trademarks and 170 Jinhua Municipal Famous Trademarks.
While enjoying a good momentum in brand development,the individual and private enterprises made achievements in the credit promotion as well.On the list of Credible and Reputed Enterprises released in September 2007,four enterprises including MengNa hosiery and JInxiu Laces were honored as national public listing units in contract and promise keeping.Besides,13 enterprises inclouding Shuangtong Straw were awarded as Zhejiang AAA Credible and Reputed Unit by Zhejiang Provincial Administration for Industry and Commerce in Yiwu, and 38 enterprises including Hopeful Auto City as AA Credible and Reputed Unit.
Today, an integrated market credit system has taken shape in Yiwu,said chief and secretary of Party Leadership Group of SAIC Zhou Bohua when inspecting in Yiwu, adding that the Yiwu Market credit classification has already taken the lead in the country.



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