Source: Yiwu sourcing agent Author: Gary Date: 2010-04-27
If you first come to Yiwu market, how to enjoy a shopping tour then? Yesterday, rolled his reporters to the market, we find that a lot of tourist shopping area of business has been ahead of playing a promotional war. Businessmen say, because this year's "51" coincides with the opening of the Shanghai World Expo to Yiwu, a record number of tourists may be, the business will be better. Travel Shopping Center: "promotion wars" played in advance
To visit Yiwu market, International Trade City 2 shopping center district is the most important tourist stop. Which brought together the essence of 16 commodity categories, compared with the outside stores, the biggest advantage here is that many products at wholesale price --- Retail.
Although the distance "51" little vacation there three days, but reporters saw at the scene yesterday, businesses have been ahead of playing a "marketing war." For example, the second floor, Zippo lighters, a U.S. store, specialized set of "51" special promotion counters, styles, more than 20, 100 ~ 300 yuan price, store all other Zippo products to fight off 6; cosmetics store in the name of Chen , 30 yuan original two oval mirrors promotional price of 10 yuan, the counter sales say the lease in June on this, so I intend to take advantage of "51" to conduct clearance sales; in a watch shop, all the Casio watches start playing off 6.
Two days, the temperature rose, businesses are the different types of summer sleeping mat, Liangdian, summer, summer daily put on the counter. Surprisingly, many new products come on the playing of the discount. "This year the weather changes more easily unmarketable products. To engage in promotion of tourism season can be played together." On the second floor, said a hosiery business, small holiday comes, store promotional products will increase.
On the third floor, golf, fishing rod and other outdoor sporting goods are also welcomed the recent season, the promotional efforts of some products is not small, such as a business launched a outdoor tent, size 2 m × 2 m, can accommodate 3 ~ 4, but price is only 100.
As this year's "51" coincides with the opening of Shanghai World Expo, businesses are optimistic on the passenger. After a bedding business, said: "This year '51' guests certainly more than the past few days we are busy stocking."
Museum of imported goods: beer business, Ms. launched
"Buy national goods, selling the country goods" imported goods Museum is located at Yiwu International Trade City Third District 5 House. Reporter learned from the market management department, to try to get source of imports Museum sellers have been offering various incentives.
Import Museum in Spain, sales staff are planning to "51" promotions.
"We want to focus on selling 'Ms. beer'." Gallery director Liu Fang description, unit price of beer is 10 yuan / bottle, the development of marketing programs are a "buy one get one", but the final boss have to wait to finalize the program.
Fang said the men, Ms. Beer is beer, relatively, the shop ladies beer origin in Spain, taste fresh, with clear fruit and drinks taste. Since alcohol is only 0.9% vol, it is more suitable for women to drink.
Another museum in the imported goods store --- Margaux wine, Station Lane decided to "51" PK activities during the launch of wine knowledge, consumers can participate in activities, you can free of charge Margaux wine wine Extreme card Enjoy wine "buy one get one free" concessionary, successfully answered the question sommeliers can receive the appropriate gift, a limited number of gifts last.
Wine shop teacher, said there is a museum in human services, customers buy a box full, and also pipe delivered to your door.
Tourist Shopping Street: will add two features Street
Another feature of shopping tour is a professional tourist shopping street, where the product range more abundant.
"'51', we will launch two new shopping tourist street." Mall said yesterday that the relevant Group Leader, International Trade City, the original seven shopping tourist attractions tourism industry shopping street (District). Market traders and the market demands the development of tourism shopping, this year added features, tourism and shopping hosiery and footwear, tourism and shopping, third floor, sites were located in four districts on the first floor and third floor of four areas.
According to reports, another seven sectors shopping tourism Street (area), respectively, toy shopping tour Street, with more than 100 business-bit products, including general small plastic toys, plush toys, inflatable toys; manufacturer outlet centers, with Brazil Crystal, Shenzhen original, with the Hong Kong Buddha, Huahong Group, Shin Kong jewelry, and other large-scale production of more than 100 domestic and international direct sales company; bags shopping tourist area, with more than 100 commercial spaces, boutique bags with brand management and production areas Enterprise Management Area Outlet bags; cosmetics shopping tourist street, with more than 300 commercial spaces, product categories, including cosmetics, perfume, skin care and hair with the class, with CD, Shiseido, Biotherm and many other international brands; glasses shopping tourist area, a total of more than 100 business operators, mainly engaged in various types of high-grade sunglasses, safety glasses, polarized lens, myopia, hyperopia mirror and various glasses accessories; scarves, tourism and shopping, there are 66 recommended commercial spaces, including 16 LED electronic display, two doors the first package, four trends Gallery, is a complete package, with some characteristics of shopping tourism model Street; There is also a museum of imported goods shopping and tourism district.
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