Source: Yiwu sourcing agent Author: Date: 2009-11-15
In the previous years it is the peak season for Christmas orders now. A great number of customized Christmas gifts will be dispatched to the world in two months . But affected by the financial crisis the European businessmen have weak purchasing desire . Orders from Santa Claus this year are less than before in Zhejiang , the Christmas gifts manufacturing and export center.
The International Trade Mart always bustled with activities at this time in the past . And worldwide Christmas gift purchasers flooded into the Mart. With the tremendous shrink of high-class toys and gifts , the Christmas balls and art pendants of low prices sell well . Some wise businessmen seek business opportunities from this change in the market .
According to incomplete statistics there are 200 to 300 Christmas gift exclusive stores in Yiwu which is the largest Christmas gift export base in Zhejiang with an annual output value of over 2, 5 billion yuan, an annual sale volume of over 2 billion yuan.
At present Zhejiang Shuangming Christmas Gift Co., Ltd has manufactured in full power for the increasing orders . Since May this year the Christmas balls and art glass
pendants have been popular with overseas purchasers and the orders have flooded in. " 13 million yuan is expected to gain this year which is 20% higher than that of last year " said Wang Lianming , the person in charge of the company .
Tong Yuanzhi , the general secretary of Yiwu Toys Association , said that the high-class goods have almost no market this year but the traditional pendants of low prices and profits are favored in the market .
The South American markets ,traditionally unvalued , become new target of some businessmen for the needs of medium and low class Christmas goods this year . " Merry Christmas " on Christmas gifts this year is translated into Spanish , Portuguese and they were sent to countries such as Brazil ,Argentina and Chile. The Christmas gifts made in Yiwu are exported to over 100 countries in the world and 70% of them are sent to the North America , Europe , East and South Asia . Over agglomeration economies and single-market dependence have limited the Christmas gift development . The emerging South American market will doubtlessly promote the development of Yiwu market in diversification directions .
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