Source: Yiwu sourcing agent Author: Date: 2009-11-14
Santa Claus say goodbye to the foreigner, should have ushered in the domestic customers, but the Christmas gift shop market's lackluster domestic business, International Trade City District, a number of business tenants on the third floor yesterday told reporters that in November the Christmas gift market is still deserted.
Chouzhou North Road, Yiwu, a home special big supermarkets here do not sell instant noodles, coke, a variety of Christmas gifts has everything. Supermarket owner named Yu Hong-fang --- there Vivienne crafts boss, he was the first to propose Yiwu supermarket Christmas gifts this idea.
Response within a single "small and fast" and buyers to hotels, shopping mall-based features, Yu Hong-fang to Santa Claus, Christmas trees, etc. put together thousands of kinds of Christmas gifts, one-stop shopping to meet customer demand, open the door to domestic sales has been the beginning of is paying off.
Christmas gifts moved into the big supermarkets
Yiwu is the production base of the two Christmas gifts, where the business has a main product, or proprietary Christmas tree, or production of Santa Claus, or main Christmas ribbon. Christmas gifts Category meticulous, Yu Hong-fang Queba Santa Claus and Christmas trees were moved into their own big supermarkets.
"We are the first Christmas gifts, Yiwu supermarket." There Vivienne's Christmas gift soaring supermarket sales manager, said hundreds of square meters of exhibition hall where thousands of kinds of Christmas goods put large Christmas tree to 5 m tall, small nails like a small pendant, everything, Yiwu market, more than 90% of the Christmas supplies can be found here.
Supermarket opens, they received many orders from domestic customers. This year in October, the company again, "Christmas Gift supermarket" concept brought to Yoshihiro conference, display products include a Christmas gift an industrial chain, including the Christmas supplies accessories, semi-finished and finished products, has attracted many buyers stop watch.
"Scene" personalized sales
Reporter soaring fed to the business card to see the scope of the supermarket business apart from Christmas trees, ribbons and other items, including Christmas scenes. Christmas scene is a supermarket products designed specifically for the domestic market, mainly for hotels, shopping malls.
Christmas scene is not fixed, vary in snowman Christmas tree plus deer can be added to form a simple scenario, plus Santa Claus snowman tree can also be added to form a scene. Different scenarios can create a warm Christmas, happy or joyful atmosphere of different styles.
As the Christmas gift-assembly convenience, supermarkets are mostly designers can be tailor-made for customers. Customers can also according to their own needs, the designers raise requirements.
According to reports, the Christmas scene high and low price, the most complex that can be sold for 23 million yuan, the price of the easiest is only 1,000 yuan. In addition, the scene-mode purchase general than a single source of cheaper, 10% ~ 20%.
"Christmas scene like KFC packages, package prices are generally cheaper than a single purchase." Soaring punched a vivid metaphor.
"Christmas scene is a personalized product." Soaring, said the size of slightly larger hotels, shopping malls will be in the hall decorated Christmas decorations. Many domestic customers Zhizuo a one-time purchase, purchase products in the fine instead of multi. Now, Christmas products, the domestic scene has been quietly started, dozens of people come every day to see kind of purchase, the domestic season is expected to go on until mid-December.
Is intended to open the door to domestic market
In the past, Christmas in a single volume of small, low profits, and merchants who were once regarded as "tasteless." But this year's foreign trade experienced Christmas "small year", Yiwu Christmas gifts for local exports dropped 23 straight into how to find compensation in the domestic market has become a Christmas gift business households thought.
"Supermarket is to open the door to a domestic shortcut." There are more than 6 years experience in soaring sales of Christmas gifts, said outside than a single, inside a single small and fast, supermarkets addition to providing personalized procurement, but also to meet the "grasping of Chinese medicine-style" small wholesale.
According to reports, there are Vivienne company plans to build in Yiwu, one of the largest supermarket Christmas supplies together all the Christmas industry, supplies, and control product development, marketing link between low value-added manufacturing sectors will be processed on behalf of other factories.
"There are thousands of products in supermarkets, about half of the products produced by the company, the other half from other manufacturers." Soaring, said the supermarket behind a Christmas gift many products and manufacturers need to support.
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