Yiwu,a diversified real estate intermediary in transition

Recently, in the fierce market competition and further expand the company's scale and brand effect, Yiwu Golden real estate agencies in the Jiangdong chain out of the third chain of stores. This reporter learned that this is only an intermediary, Yiwu real estate business model and business model transformation aspect.

     The circulation in the promotion of real estate, real estate information dissemination, the real estate intermediary in the market play an important role. In recent years, with the commodity market, with the fire real estate market, real estate intermediary in Yiwu gradually increased and showed saturation trend. In the fierce market competition, occupying a dominant position, a number of intermediary companies have change in business model and business model. Especially since the financial crisis led to unrest in Yiwu, the property market has been the trend of this change more apparent.

     In business models, Yiwu real-estate agents began to favor chain model. Yiwu Golden Ng Kwok-wai, director of marketing, said real estate, real estate intermediaries to do larger and stronger, in addition to standard internal management, improve the quality of the marketing team, but also to build brand awareness, choose the appropriate time scale, while the chain business model in this regard clearly has the inherent advantages.

     He said the opening of its branch business model outputs need to head office and some people, capital, so the goal has been to open stores, they will try to do the above three areas is more in place. In addition, the chain mode is running, their company's reputation and influence has also been enhanced customer reliability has improved significantly.

     In addition to chain transformation through business models, Yiwu real-estate agents also change with diversified business model. It is understood that many of the intermediary company has built portals, using e-commerce tools to attract tourists, and online to find availability. In the current tension in the context of second-hand housing availability, which played an important role.

     In addition, there are intermediary companies start with the interior decoration business. Hot property market turnover time ago, to a certain extent, these companies doing brisk business.