Source: Yiwu sourcing agent Author: Date: 2009-09-24
On September 23 at the National, "10000 Village Market Project" on-site meeting with Boutros-Ghali Chain Supermarket Co., Ltd., Zhejiang and Hubei, "fudi," Xinjiang "Arman" as the development of farm shops, the three examples at to be strongly affirmed the Ministry of Commerce. Yesterday, just back to Yiwu "has Gary" LI Wen-hai, chairman of next year, joining the number of farm shops to reach 1,000 or more, so rest assured that the real into the shop, "Ten Thousand Villages."
Inconvenient for rural consumption, unsafe, non-benefit status in 2005, the Ministry of Commerce launched the "10000 Village Market Project", and strive to 5 years, the "farmers shop" to cover 90% of the counties nationwide, 85% of towns and the 65% administrative villages to form a city store as a leader, as the backbone township shop, village store-based business networks in rural consumption.
At that time, and many retail businesses, founded in 1998 "has Gary" is also only looking at two urban, rural market disdain. LI Wen-hai, but soon the people from the government this project smell business opportunities, become the country's "10000 Village Market Project" of the first hosting company.
Initially, "There Boutros-Ghali," only in the directly managed supermarket chains operate Zhenjie. Although quite effective, but the management and maintenance costs are high. After the franchise began to develop in rural areas, "there Boutros-Ghali," has increased the intensity of rural commodity distribution center, "Direct + join + multi-level distribution" of the flexible mode shows great vitality.
To attract more shops joined the distribution in rural areas, rely on a low-cost procurement, two should be highly efficient logistics system for distribution of goods. To this end, "There Ghali," On the one hand to establish a "supplier - Total distribution centers - to send the distribution center - Farm Shop" multi-commodity distribution system; the other hand, promise "Farm Store" twice a week to enjoy one-stop delivery of goods, commodity prices, not higher than the purchase price in cash flow of the market. Distribution of more than 3,000 kinds of commodities are clearly marked in the company's Web site, "Farm Store" may be by phone, fax, Internet, under a variety of ways such as a single order, but also door ordering simple and convenient.
At the same time, "there Boutros-Ghali" also actively pursuing franchise mode, the implementation of free initial fee, and shop planning fees, services, training fees "three free" policy, the adoption of management, images, logos, clothing, price, distribution, accounting "Seven unification" specification. Increasingly standardized "There Gali Farm Shop" franchise has been the main trust, have also been welcomed by rural consumers. Beginning last year, Yiwu municipal government have also increased their chain of convenience stores in rural areas to support efforts have been to seize the opportunities, with a good foundation "has Ghali," has become the biggest beneficiary. Up to now, "There Ghali" Direct "farm shop" has been 52 to join, "Farm Store" 525, and with more than 1,000 shops in rural areas to establish a unified distribution of commodity relations of cooperation.
LI Wen-Hai, said: "Yiwu has more than 6,000 retail outlets, annual sales of several billion dollars more to rural development, the greater market potential." He said this two years, retail sales growth rate was significantly higher than the rural market town, " There Boutros-Ghali "will also be transferred to the rural development focus.
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