Yiwu SME-ride the express train network sales

Statistics show that the relevant information, regardless of the largest U.S. personal net purchase platform eBay, or Japan's largest personal net purchase platform Yahoo (YAHOO), the largest trading above items are Internet users own second-hand goods. In China's net purchases on the platform, most transactions are new items, personal second-hand goods accounted for only a small part. Behind these new products, online sales directly involved in the manufacturing enterprises are playing an increasingly important role in them, occupy the majority of SMEs.

     According to provincial Economic and Trade Commission last year to a research report showed that small and medium enterprises, SMEs in Zhejiang in the proportion of e-commerce reached 20.8 percent, far higher than the national average level of 2%. Referred to as "shopping paradise for small commodities" Yiwu is no exception, in the market behind the prosperity, to the Internet as a platform for e-commerce is being more and more SMEs using Yiwu, the invisible network sales market in Yiwu is the rapid rise.

     Low-cost hasten the birth of the Internet "kiss clan"

     "Kiss" is a new network of new words, the net purchase is often used to call each other family. If you are not familiar with online shopping, then the site Taobao, and so on and the shop owner hello, may be threatened this trendy name Yi Taitiao. But this does not preclude the Internet "kiss clan" growing, as net purchases of low-cost advantages so that you can soon become a "kiss clan" one.

     Reporter in the interview that the SMEs in the retail network to sell their products directly in the most direct reason is the low cost. Yiwu a carpet business chiefs out of the total calculation: If the vertical entities set up shop in two cities a hundred square meters of the store, only one rent, utilities will be 70,000 to 80,000 yuan, while those open shop Almost zero cost. In addition, many small and medium enterprises only produce a single or a single product line, targets consumers rather narrow and scattered, it is very difficult to promote the use of traditional sales channels, this is also for sale online business owners favor an important reason.

     Floor, Ye Fei is a venture of young people in Yiwu, 2006, he established the Yiwu Chun-Import & Export Co. Ltd., Main cosmetic boxes, perfume bottles, vacuum bottles, crafts and all kinds of guns. Floor, Ye Fei, said the company was founded, we do not have sufficient sources of financing, without a stable business foundation. Yiwu market on the face of near-Tian Jia shops, the minor can not expect the floor, Ye Fei. In order to the company's survival, he could only when the boss is, when the first clerk. Extensive management, business to do all their packages, bring the sales were not nearly useless. Once by chance, floor, Ye Fei access to e-commerce, and soon to open in Alibaba on his shop, not only saving a lot of costs, the Internet also found a large number of foreign customers. Only six months, Cheng Chun companies from the Internet and 12, reached a deal, the new contract, the largest single amount of 130,000 U.S. dollars, so that floor, Ye Fei pleasantly surprised. More importantly, once these customers recognition to the single volume will increase. Through the same network, floor Yafei met Vietnam's largest cosmetics company one, the two sides quickly became long-term partners.

     "Now more and more low-profit enterprise, we must work on controlling costs, e-commerce to reduce costs without affecting the quality of products possible." Floor, Ye Fei said that the company's previously-Chun, mainly in the Middle East region based, in part Kanjia Hom, very low, and many conditions attached. With the continuous development of online trading, the company's customers started from around the world. Buyers and sellers each other choice, a few months down the company-Chun made several T's business customers in Europe and America, the profits from the original 3 percent to 10 percent, with the exception of the professional products and security, customers have no other additional conditions.

     Network challenge the traditional marketing model

     Yun-hui in Yiwu City Ltd interview, the reporter met a coincidence Italian jewelry buyers. The buyers told reporters, before he came to Yiwu, in the importation of products on Alibaba Key words "jew? Juan elry" (jewelry), seen in the first row of the Yiwu-Yun Jewelry Co., Ltd. " Senior Chinese suppliers. " The two sides through the mail exchange after a period of time, he went straight to the company under the orders.

     Yun-hui Ltd chairman Xu Chuan-hua told reporters that e-commerce is changing the traditional mode of marketing, foreign investors pulled the door. Xu Chuan, said that the jewelry accessories industry in Yiwu is one of the advantages of export industries, International Trade City, only one market there is more than 300 jewelry accessories business households in the village in Yiwu-is formed by more than 100 households composed of business Professional category bead jewelry accessories Street, practically include metal products, resins, plastics, wood, shell jewelry and acrylic, and other accessories category.

     "It can be said that the Yiwu jewelry accessories industry in the international market sales and growing influence, but jewelry accessories industry is also facing increasing competitive pressure." Hsu Chuan-hua said, "Although such a large Shouzhao Yiwu Market, but we come into contact with the neighboring countries is the main business, such as Pakistan and India and other countries. Limited customers face-to-face transaction is easy to jewelry accessories industry into the quagmire of low-priced competition. Therefore, seeking a breakthrough beyond the traditional sales channels New ways it is extremely necessary, and the emergence of electronic commerce for small and medium enterprises in foreign trade in Yiwu the road went even further. "

     Xu Chuan-hua told reporters that with this new channel for electronic commerce, foreign trade enterprises of the business become more international market access not only to America and Europe, business volume also increased significantly. Last year, Xu Chuan, Trade and Industry also founded a combination of export-oriented enterprises, do a good job in the original export business enterprises at the same time, the integration of other local companies in Yiwu products resources to meet foreign customers a variety of procurement needs. "Helping local enterprises to look for foreign customers, and help foreign clients to find suitable plants and products, the matchmaking process, we also received their own new profit growth point." Hsu Chuan-hua said.

     Internet trade "rules of the game" and Skills

     At the national "e-commerce development" 11th Five-Year "plan" in a "third-party platform to promote the mainstreaming of e-commerce services for the formation and development of Form" was. The fact is that China's retail network of SMEs often do not self-built site, but relying on the Taobao, eBay, patted the network platform for third-party. Analysis of the industry, on the one hand, the SME does not have a single budget and more capable of supporting an independent site's rich product on the other hand, because third-party platform not only brings together many buyers, but also be able to provide more consumer confidence The methods of payment.

     Because of this, as the seller of third-party platform for SMEs to face the numerous competitors. Massive to attract the attention of buyers, SMEs must have on-line trade "rules of the game" and techniques.

     "Online trade 'rules of the game' is of course the core of integrity." Yiwu blessing, Ltd., chairman of Wang Zhen from the 2003 first contact with the e-commerce. Turning to the understanding of the online trade, he sincerely believe that the most important. Wang Zhen said that the customer's request should be met, even small orders to be treated carefully. In October last year, received a blessing, Ltd. of Norway, sent to the e-mail, in a message on the material and component products, such as question was very meticulous and professional. E-mail between the two sides after one or two months, the company asked to send samples, read samples, the customer only be assured under the single.

     "Our cargo is the last in February last year, but Norway is very cold, the customer places in the remote. Shipment sent to Norway, because of heavy snow, even midway overturn the train. We immediately asked for the last call, the other side also immediately Check rushed to the scene, did not expect was intact goods, which allow customers very satisfied with Norway. "Wang Zhen said that the adoption of the train overturned, the other side felt" blessed "in the product packaging carefully and in good faith, two or three months After, they made dozens of million yuan of orders.

     Also stresses the integrity of Yiwu City, the Vatican grid paintings Industry Co., Ltd is also online Shouhuopofeng, just a few years time, companies from the initial development of the few people to more than 150 people, the average annual output more than 300 high counters, foreign trade orders are to Since the network. Speaking with foreign businessmen to do business online experience, the general manager of the company SHENG Guang letter said: First, online buyers need to check each other as quickly decide whether to continue with their contact. Second, the buyers of Inquiry to respond promptly, including product pricing and proofing, product quality and packaging as much as possible to speed delivery to meet customer demand. Third, the message back to the appropriate content, according to the different style of the other messages using the appropriate response method. If the customer e-mail content is relatively simple, then back to the contents can not be too complicated if the other side relatively stringent, in response to time on the same attention to detail.