Source: Yiwu sourcing agent Author: Helan Date: 2008-06-08
With the development of famous domestic brands that have come forth in Yiwu market in the past 20 years, including
Langsha, Neoglory, Mengna, and Aoge,the relevant enterprises in the same industry chain have grown up as well, coexisting with the brand enterprises to shape a thriving industry cluster . The development of Yiwu market or iginated from a brand that created a manufacturing base, finally leading to a prosperous industry, some people observe.
Brands push forward the development of industries. Among over 600 Yiwu enterprises in the medium size or above, there are more than 150 enterprises that own brand products and famous trademarks at all levels.
With the brand strategy carried out and the brand enterprises brought forward, advantageous industries, such as clothes,hosiery,jewelry,handicrafts, dai ly consumables,and zippers,gave birth to competitive groups and enterprises with self-owned brands . This indicates the progress in the overall quality of Yiwu's industrial economy .
In jewelry industry,for example,we can find Neoglory, Qinglin, Linlang, Sunflower and other high-grade and large-sized jewelry enterprises . Led by the successful model of the brand enterprises, 3,800 enterprises have emerged in Yiwu specializing in jewelry manufacture in the past 20 years.
Today,the industry chain of Yiwu jewelry covers product development, material supply,logistics distribution and product marketing . This is genuinely the largest manufacturing and distribution base of jewelry in the country. Now ,Yiwu has become the national industrial base for seven industries, including zippers, writing instruments, cosmetics, hosiery, seamless knitting, jewelry and handicrafts.
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