Source: Yiwu sourcing agent Author: Gary Date: 2009-01-04
“This year,the sales of our products in the United States are good and the sales volume has reached 30 million yuan at present ,”said Lu Xiaoxu,the sales director of Zhejiang Jianlimei Knitting Co . ,Ltd .“To ful fill the export orders ,we have arranged our production for the following months until next May,”he said. Jianlimei Knitting is an enterprise with a stable sales network and channel,mainly focusing on the domestic market . Its excellent performance in the domestic market
should be put down to i t s good foundation .
Customer-oriented products always sell well“You cannot find another enterprise that can produce this in China at the moment,”said Jin Guojun, president of Zhejiang Boni Clothing Co .,Ltd .,when proudly introducing one type of their products in the showroom . His confidence is based on the strength of his company . In the showroom,all kinds of products with seamless technology, such as body-shaping suits,T-shirts and knitting wears,are reallya feast of eyes .
The manufacturing equipments of Yiwu seamless enterprises can perfectly satisfy the upgrade needs of seamless products . Therefore,apart from the need to improve the production capacity and product quality,more importantly, the enterprises should put emphasis on designing more types of fashionable underwear, bringing the seamless products into an area of fashion,health,and environmental protection .
Specialized products also lead the enterprises out of predicament The industry insiders claimed that the homogeneity problem in seamless underwear trade was really serious in both production and sales. The homogenization of products can be broken by employing top talents and product development,but the solution of homogenization of sales channel needs more time and energy .
Zhejiang Miantian Knitting Co .,Ltd . focuses on domestic market since its birth . The company pays close attention to research and development as well as quality control;besides,they strengthen the brand building .
Despite the adverse effects from some factors such as the increase of raw material prices this year,Miantian Knitting Co .,Ltd . developed quite well .
Dong Shuiqing,president of Miantian Knitting,said,“An enterprise cannot do without a purpose;only by analyzing the reality and your own potential and specializing in your business and trade, can your enterprise get out of predicament.”
Yiwu is a city with more than 4,000 seamless underwear machines . What should it do to conquer the difficulties？It is learned that since the establishment of its provincial research and development center, Yiwu Seamless Underwear Association
has attached great importance to the development of comfortable and fashionable seamless products . The research mainly focuses on the raw materials and styles of underwear,and has achieved an initial success already .
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