Source: Yiwu sourcing agent Author: Date: 2009-05-31
"My fellow bin, riding two years ago, electric cars, Audi is now open, and I have ordered a 7 Series BMW." Yesterday, Yiwu City Department Stores Chin Trading Co., Ltd., general manager of Huaqiang, said, "Now, Yiwu market, China e-commerce can be used to 'rise' to describe the word. "
Yiwu market, the myth of the invisible
In Yiwu, Huaqiang Gangster of e-commerce. In 2001, college graduates huaqiang Hangzhou came from my hometown in Anhui Province, opened a business gift, all gifts are from Yiwu. With the increasing volume of purchase, he was not convenient to do business in Hangzhou, it will be moved to Yiwu gift co. Also in this year, he began to set foot in e-commerce.
"At first, my business does not matter very much, only one million turnover, but increased rapidly in 2007 than I turnover in 2006 increased by 3 times in 2007 than in 2008 and an increase of 4 times more than the billions of dollars next year. "huaqiang said.
Survey shows that e-commerce invisible structures of Yiwu market is not "winter." Yiwu E-commerce in 2008 the turnover of 5.0 billion, accounted for tangible Yiwu market turnover 1 / 10 about the same as huaqiang more than 10 million of turnover and there are dozens of places, over a million dollars to the thousands; phase with the same period last year ratio of Yiwu in 2009 the growth of e-commerce turnover of more than 30%, and the growth rate far exceeds the physical Yiwu market.
Huaqiang and two other peer-bin, in the original WU Yifei Qingyan Liu, Jiangdong Street, Yiwu start with. Select Qingyan Liu, mainly Chinese and the local freight network with coverage across the country in recent jiangdong freight market.
In 2007 the rapid growth in turnover, the original lease of the warehouse area is too small, Huaqiang have the freight market in the near jiangdong from another village, a row of rented five-story building (see chart).
From last year, he has rented a two rows of five-storey building. "Now, light the warehouse area of 4000 square meters around there, but I also feel not enough." Huaqiang said.
Huaqiang founded the company with 62 employees in 2008, the average per employee wealth to reach 70 million, and some of the company's employees on average exceeded the wealth created by one million yuan.
Invisible card Yiwu market
Yiwu market, the rise of the invisible with the purchase of the domestic network to speed up the pace of development.
"2007 China Online Shopping Survey Report" said that in 2007 the rapid development of China's online shopping to deep central cities represented, of consumers in online shopping penetration rate of Internet users reached 42.5 percent, the total number of Internet users to more than 10 million people, the amount of online shopping more than 25 billion yuan.
Yiwu market, the invisible network of providers through a process of more or less: First of all, engage in online retail, and then specialized wholesale goods to Taobao, patted, the retail network operators such as eBay. In the invisible market, Yiwu's main network provider to do the wholesale level. As Huaqiang Optical network of registered users to the nearest 100,000.
Compared with other places, Yiwu has a unique base for development. Huaqiang, said in Yiwu, logistics networks and relatively low price, this is not comparable to other cities.
Liu Yan-sen, the original couples He ZhongXian business in Yiwu market. June 2007, they hear a friend say that Taobao goods can be sold on the idea with a try in the opening Taobao Shop. Less than a year, selling more than Shop Yiwu market business, and the one-month turnover reached more than 60 million.
Liu Yan-sen said, with sales, they can also talk about the price with the Express. Some goods such as express delivery companies to use low-cost freight and earn money.
Another market Yiwu intangible trump card is the "mixed batch." Yiwu these networks it is creating a new name, which means that a one-stop wholesale, retail all over the country to allow network operators to select any product on the site, the group of network operators Yiwu give them a wholesale price. "Mixed batch of" minimum amount of only 100 yuan.
In addition, the Yiwu market is the invisible visible market learning "In the City " and concentration effect. Huaqiang's Web site has been published in 35 categories of more than 6000 kinds of commodities picture. Next year he will publish the web site more than 10,000 kinds of commodities picture.
The establishment of supply channels
Network operators who had "mixed batch", the main use of the tangible Yiwu market, and then slowly from the physical market, set up their own sourcing.
Huaqiang company 90% of the goods from Guangdong, Shanghai, Fujian and other places, and the Wu Yifei also 80% of goods from overseas. As Liu Yan cents a company like and his wife, to the upper reaches of the development, in Yiwu set up their own production and processing bases.
"In the physical market in Yiwu, a number of businesses operated by the product is not entirely of their own production. If you purchase this product, we will have no competitive advantage. Therefore, we intend to find some cooperative factories, and now some of the entrepreneurs will field their own looking requested to cooperate with us. "huaqiang said.
Is to add the invisible visible
Invisible Yiwu market, Yiwu unique first start with the conditions, and then established its own sales and delivery channels, has been largely divorced from the physical market, Yiwu, Yiwu has become a supplement to physical wholesale market.
"We are invisible in the Yiwu market established, it should be said there is a tangible benefit Yiwu market development. I do not look down on the physical market in Yiwu is only 10% of purchases, this is not a small number of ah." Huaqiang said.
He also said that although 90% of procurement volume in the field, but also to Yiwu gathered a large number of manufacturers and products, of which 60% of the products are white-collar and medium-sized cities for creative products. In addition, they supply the network platform visible to the Yiwu market opportunities.
In March this year, try to make comparisons with huaqiang Yiwu International Trade City, Japan Cooperation Center, the site launched dozens of pictures of Japanese products, even selling . At present, his website has released 350 of the image of Japanese products, an increase of more than 10 times the original.
"Some people say that the market does not affect the invisible visible market, it is said that the market will replace the invisible visible market, these two views are biased. Tangible and intangible market mix, the development of the relationship between the balances." Recently held in Yiwu Municipal theory Group learning at the Learning Center for the theoretical study reported counseling, vice mayor of Jinhua, Yiwu Mayor He said the United States and China.
Prev:Yiwu to promote the balanced development of education Next:Yiwu Qing singing on behalf of Children's Day