Source: Yiwu sourcing agent Author: Date: 2009-06-06
There are many highlights in the beverage market this summer . Various new brands can be observed everywhere on the supermarket shelves . A remarkable trend is that all the beverage manufacturers
pick up “health” as the selling point of their products . Among all the new brands, not only the tea drinks,fruit drinks and botanical drinks but the sodas as well tag themselves as “healthy”. For example,both the Coca Cola’s sugarless “Zero Coca Cola” and the Pepsi’s “Max”sugarless cola use “sugarless” as their selling point,because “sugarless”is considered “healthy”.
According to sources,the fruit drinks will be more and more popular with consumers,due to their variety in brands, relatively mature market and the benefits they bring to the consumers’health . Besides, the carbonated fruit drinks and the mixed fruit drinks develop fast as well . Coca Cola produced the fruit squash drink “Guolicheng”, which has been increasingly favored by consumers since the day it was launched in the market . Nongfu Spring launched its Lemon C 100 last year, a new type of lemon drink with rich vitamin C. In addition,Wahaha and Huiyuan,two other beverage giants in the country,launched HELLO-C and “Lemon Me”respectively .
A salesman said,“Consumers show more concern for their health than anytime before . Those drinks with particular tastes and beneficial to health are popular with them.”
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