Source: Yiwu sourcing agent Author: Date: 2010-07-26
July 23, Yiwu City, Yiwu Industrial and Commercial Bureau in Intime Brand store at the opening of access query system and the "brand access to the Model Market" at the ceremony.
It is understood that launched the brand access to electronic search system pioneered this approach in the province. This is the last year in October, Yiwu Yiwu Solutions 100 Mall opened after a brand of electronic access query system of large-scale shopping malls.
Brand access electronic search system covers all brand shopping, when people approach consumer electronics as long as the touch screen you can check into their own brand goods to be purchased, place of origin, where the floor price and other information, both for the convenience of the public, letting the public clearly and simply consumption.
Has been actively exploring Industry and Commerce, Yiwu City administrative regulation, industry self-regulation, consumer monitoring long-term social Trinity regulatory system.
In the daily supervision, it was found a few brands because there is confused with the phenomenon of agents, fake brand name brand cases occur.
From 2008 onwards, it in large shopping malls, supermarkets, franchised stores launched brand for the record the basis of the express system, investment capital, access to large shopping malls express software development, the establishment of local area network, to achieve electronic filing express, strengthen supervision transparency and social effects of administrative guidance, and thick under the jurisdiction of the city industrial and commercial pilot large-scale supermarkets.
Second half of 2009, crowded area in the city industrial and commercial brand on the sales shops in investigation, inspection and guidance by field visits to publicize the brand for the record express system, and achieved with the support of the public business.
Public brand stores collect, verify, submit the brand power of attorney for sale, registration certificate, manufacturers or suppliers of business license (an imported brand, needs to customs or import declaration issued by commodity inspection departments, inspection and other related documented), to send the business sector review, the responsible district website for business managers to check and correct the record after the establishment of a first gear. Then, businesses will be filing the certificate, data entry LAN, touch screen connected to the express way.
At present, Yiwu Intime has 280 stores into the electronic search system brand, brand access rate of 90%. Who lived in Ms. Wang Yiwu Victory to buy a plot of imported bag. Yesterday, when that Intime store, Yiwu has already opened the brand access to electronic referral system, she went to the electronic touch screen of the search, less than a minute, we found her to buy a bag of origin, quality grade, where the floor price and other commodities.
Ms. Wang told reporters: "Now the market a lot of fake brand-name branded goods, accidentally, on the gullible. The business sector after the opening of the brand access query system, I am spending more at ease."
Assistant Secretary for Trade and Industry, Yiwu Rainbow House, said the brand access to the opening of electronic query system aimed at the consumer sites through the establishment of electronic touch screen, to facilitate the consumers understand the products of real information, to create a brand consumers recognize, understand spending, consumer confidence healthy consumption environment, realization of business regulation in place, merchants enhance reputation, consumers consumer peace of mind.
Board hope that more businesses, brands and consumers in the brand access to the electronic check system to expand access query system Yiwu brand breadth and depth of Yiwu city in order to create a harmonious environment for shopping.
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