Source: Yiwu sourcing agent Author: Date: 2010-07-31
Before the official opening of the brand Yiwu Market Yintai access query system, a second can Yiwu commodity information computer search of large shopping malls. It is understood that the system would sell 236 shopping centers Intime brands and 37 non-branded products to provide accurate identification information, the public can check if the touch screen to the electronic purchase of goods to the brand, origin, price and location of the floor, etc. information.
Starting in 2008, Yiwu Industrial and Commercial Bureau in large shopping malls, supermarkets, franchised stores launched brand for the record the basis of the express system, investment capital, access to large shopping malls express software development, the establishment of local area network, to achieve electronic filing express, and enhance transparency and supervision of administrative guidance to the work of the social effects of industrial and commercial city in the crowded shopping malls supermarkets under the jurisdiction of the pilot. Late last year, dense area in the city industrial and commercial brand on the sales shops in investigation, and field inspection and guidance, promote brand merchandise for the record express system, and achieved the support and cooperation of the public business.
On October 13 last year, Trade and Industry Bureau in Yiwu, Yiwu City Solutions 100 Mall opened the city's first branded access query system, to provide consumers with more than 270 operating inside brand accurate information, constantly improved upon by also Brand new 34. More than nine months, more than 7,000 hits.
Yiwu Rainbow House, Assistant Secretary, said search platform through which consumers can be more intuitive understanding of the brand message, to some extent diluted the brand awareness of consumers on the choice of the fuzziness and blindness. The purpose of the use of this system, it is considered a license to promote and guide the consumer to achieve business regulation in place, and business reputation to enhance the consumer peace of mind of the multi-win-win situation.
It is reported that the next step, the business sector will also work to promote more business, more brands, more inclusion and participation of consumer groups to set the system to continuously expand access query system Yiwu brand breadth and depth of create a brand consumption, consumer confidence, harmony consumption good atmosphere.
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