Source: Yiwu sourcing agent Author: Gary Date: 2010-08-08
"2009 China Summit Forum on e-commerce innovation and development", the End of the World community, senior vice president at Li Juan had thrown this remark: in 2010 the brand of the road network operators begin.
Yiwu is a step in the place like their ancestors. The second half of last year, Yiwu many network operators have abandoned marketing the single, "Online Shop Mode", began to brands.
"The national network operators, this phenomenon is the benchmark." Shanghai Wei Ya-operation of experts commented.
Network operators infuses trademark transfer
Network operators the word is always associated with e-commerce predators Ma. Taking into account the initial stage of network operators separate ways no funds, Ma Alibaba Taobao out, first of all to "all people are network operators" concept into the e-commerce.
Growing up with network operators, product quality, after sales service credit crisis has plagued Alibaba.
The second half of last year, Taobao had to focus on superior resources and focus on developing the enterprise as a unit Taobao Mall, construction companies sell directly to end users system.
Registration rules by Taobao Mall, Mall users want to be the first to own trademarks and company.
In this context, Yiwu network operators looking to buy around the beginning trademarks, ready to turn around gorgeous.
Elder Wu trademark office for many years to open in Yiwu. He said yesterday: "Light in the first half, I transferred more than 10 trade marks, most of which were bought by network operators, selling the hottest in clothing and accessories trademark, a good mark to sell more than 50,000 yuan."
30-year-old Zhao Qun home in Dalian. After graduation, he has done mall manager, has also been deceived into the pyramid scheme pyramid schemes molecular dens more than a month.
September 2008, she will spend at home, after nearly all their savings, borrowed 500,000 yuan loan sharks come alone to Yiwu starting an online shop.
"At first, I, like other network operators, and only personal Online Shop. But last year, the national personal Online Shop 300% annual growth rate, increased competition, coupled with Ma's guidance, I think of transformation." Zhao Qun said.
The first half of this year, he spent 500,000 yuan registered a trade company, has purchased a trademark, please factory processed products. Out on Taobao Mall, the Mall now he is basically on track. "Compared with the past, online shop, shop more standardized, high profit margins for some." He said.
Network operators have done Franchise
In Yiwu, more than 20,000 network operators, there are also part of the network operators own style, take the "Internet Marketing + franchise the store" road.
Since early July of last year, the Secretary-General Association of Yiwu Tong Yuanzhi network has nearly a hundred national development chain stores.
He had the professional Street business in Yiwu toys educational toys. Accumulate some capital, he got tired of Yiwu, households "Porter" style sales model, is being launched across the network marketing make him see the future.
He said that Yiwu toy industry in the country account for a large market share. But the fragmented nature of most business users, many of whom are under the profits are divided, the lack of a brand of toy store network.
Compared with the reality, Internet marketing is relatively low cost. Soon involved in network marketing, Tong Yuanzhi cooperation with the domestic IT industry, as well, with blog search engines, professional website and network of franchise sites and other marketing channels, the main push started chain toy brands --- "Love on the door."
His model by integrating the upstream e-commerce toy products, improve the efficiency of Toy Supply, meet and guide the potential and existing consumer demand, to change the flow of domestic toy channel status of small and scattered.
According to incomplete statistics, in Yiwu, the network engaged in franchise business has more than 10. Which, some network operators also employ Stars such as "Pink Lady" Ha Mei actor Xue Jianing help out.
Some network operators with the brand effect of TV shopping, will sell their products throughout the country.
Brand is just a small step
Yiwu Tong Yuanzhi Network Association Secretary-General said: "Yiwu network operators to brands, it is only the network operators start a small step in the process."
In his view, network operators can do even more, such as making the data channels and do. Suning proposed as "the winning end, the channel is king" slogan, is actually doing Taobao data, data analysis and processing, the use of data to make money. "Currently, network operators in Yiwu, the channels do not much data, very few do."
Some observers believe that to a certain degree of competition in any field must take the brand. To brands is taking the road of specialization, the market will also move in segments.
At present, Yiwu, various segments have begun budding e-commerce sites.
In addition to household goods category wholesale and retail website, Yiwu has emerged accessories, outdoor products, cosmetics, digital and leisure barbecue supplies professional wholesale and retail sites, and many sites have been set in a different industry brand.
Compared with the Comprehensive website, professional e-commerce sub-sites are more brand marketing force in the field of intensive segments, each link will be extreme.
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