Source: Yiwu sourcing agent Author: Date: 2008-11-30
Influenced by the global financial crisis this year,the export orders from European and American market sobviously shrink,which covered over half of the total export of Yiwu Christmas products . But in recent two months ,Yiwu Christmas products enterprises adapted to the situation and began to innovate upon new products by new package and acces sories and seek new markets to sell out all products before Christmas .
Yiwu Zhongsheng Arts and Crafts Co.,Ltd is an enterprise which reacts swiftly to the market change . With the constant decrease of European and American orders, He Heping, the general manager of the company, considered to develop new markets . Now he gets more familiar with Russia and Brazil everyday . Recently he has adapted the style of Christmas trees to the customs in Russia and Brazil,which were for European and American markets originally, and made new package in Russian and Spanish instead of English .
With the greater influence of financial crisis,on one hand Yiwu Christmas products enterprises tried their best to mainta in the shares in European and American markets; on the other hand, they also accelerated their steps of exploiting new markets such as Russia and Brazil,so as to “put eggs in different baskets”.
It is said that the Russian market has accounted for 30% of Yiwu Christmas products export . Orders from the Middle East,
Russia and Brazil this year,which are under little influence of the financial crisis,are much more than those of past years,and they made up for the decrease of demands in European and American markets. Though U. S . orders decrease by half this year,the Russian orders are continuously on the rise and the Russians are the largest customers now.
Customs statistics show that Brazil is becoming a new and important market for Zhejiang and the export from January to September increased by 60 .6% compared with the same period last year .
When some are exploiting new markets at abroad,some are seeking new business opportunities a t home . Chen Jiaming ,a
Christmas businessman i n Yiwu ,contacted domestic customers actively and promoted his Christmas trees and Santa Claus . He said that the domestic sales improved greatly because of his active promotion . The domestic market is also a big piece of cake due to the Christmas promotion at the end of a year, so many Christmas products enterprises join it to make up for their loss in export .
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