Source: Yiwu sourcing agent Author: Date: 2009-01-26
Dec., exceptionally cold weather, northwest wind had ear, cut the pain in general.
Shin Kong Group, Shin Kong Jewelry Beijing branch, the general manager XiaoRuiDong sat on the sofa, his desk, a fresh annual statements, there is a data makes it especially eye-catching: in 2008, the special branch orders business process into a hurricane, the volume of orders throughout the year is 7 times in 2007!
Each year, winter
Table lying on the annual statements, are not entirely good news.
"After all, the financial crisis and the negative effect there has to be a positive response." Jewelry export share declinedRuiDongreally let the team Xiao tension for a long time. "Almost from the beginning of the year, we are already feeling the pressure of the market, the decline in the world economy, the downward trend in export a short period of time it is very difficult to reverse."
Shin Kong jewelry under the jurisdiction of Beijing Branch of Beijing, Tianjin, Hebei, Inner Mongolia, Shanxi, five provinces, municipalities, and the market is Xinguang marketing network in North China region. "As the Beijing branch of the unique geographical advantage, we focused mainly on the export market in Central Asia, Eastern Europe, Western Europe." According to XiaoRuiDong, due to economic crisis, the demand for foreign procurement continuous decline in exports also gradually increase the difficulty.
Although the data is not optimistic, Shin Kong people's mentality has always been peaceful. "Each year, winter, have come, then accept it!"
Like ants, like the winter
Winter, will continue for how long?
The big question mark, from time to time in everyone's mind. "This issue is too macro, too difficult to grasp, and we still have to do a good job in the most difficult to prepare." XiaoRuiDongin the eyes, ants has always been a winter of experts: ant is very diligent, always the most abundant reserves customary food, no food in many animals, they are still more than filling.
In June last year, everyone on the thinking of how to store as much food over the winter. "Economic environment can not be changed, but in local small environment, we can be for." XiaoRuiDongof the Beijing branch of the operating format for a lot of grooming. "Short-term export markets is difficult, traditional channels have relatively limited space, special orders for this piece of the domestic market relatively large capacity, together with the Shin Kong's unique advantages, with deep operating conditions."
Hard-working and intelligent ants, always get more. Six months, orders for the company's business soared by 7 times!
To sell ice cream, from the beginning of winter
Say, "ice cream philosophy" seems so simple to sell ice cream, must be the beginning of winter, because winter fewer customers will be forced to lower your costs and improve services. In other words, the market slump of the moment, it is enterprises to improve internal management, the best time to hone their strength.
"We have started to find their own 'stubble', from production to circulation, the various segments of series constantly in the brain is complex." After a "brainstorming", we found that in the past, the vast majority of manufacturing enterprises will energy are concentrated in their effectiveness, and profitability of the dealers concerned about the grossly inadequate. "In fact, the economic crisis, enterprises and dealers have been a very close relationship with Chimerica, after repeated consideration, the Group of marketers to increase the profitability of the enterprise as a potential to enhance the soft power of a breakthrough."
From the beginning of July 2008, Shin Kong Jewelry on the succession to the Beijing branch in Tianjin, Shanxi and other provinces of the retailers have done a "raise the profitability of single-store" feature training, involving store management, team building, customer training, display and buy, such as various segments of the business skills.
Benefited from a benign market feedback, Beijing branch of Shin Kong jewelry business has been developing steadily. As of the end of 2008, North China Region has been expanding to more than 100 stores.
Just imagine, if we can in the face of adversity, to survive the winter, we will be afraid of the competition this summer?
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