Cape May automobile market in Yiwu blowing"price cuts wind"

Source: Yiwu sourcing agent    Author: Gary      Date: 2008-05-27

The beginning of the year, the domestic automobile market did not appear in previous years has not only used to see the prices of large-scale influx, even once prices. But in April, overall domestic automobile market prices began a downward trend. As automobile consumption capacity of more Yiwu market, "prices Wind" is quietly blowing. Yesterday, reporters in Yiwu International Automobile City learned that since April auto sales into the off-season, Yiwu motor vehicle dealers have price cuts, Rangli, the number of motor vehicles have dropped grid. Analysis of the industry, with the brand vehicles increasingly intense competition, price cuts Yiwu automobile market trend will continue for some time.

     Auto Market May Cape blowing "price cuts wind"

     Yesterday morning, in Yiwu International Automobile City Hall, the reporter's car to hit the three people in Anhui. Mr Cheng them the Civic on a car an interest. In the car and asked in detail about the configuration and performance, he and sales exhibition bargaining. Eventually, the original price of 178,800 yuan Honda cars, he bought the price of 154,800 yuan. He said happily: "Unexpectedly can also more than 20,000 yuan in price."

     In fact, many brands have different levels of concessions. Ubuntu-speed - Mercedes-Benz authorized dealer sales consultants Jian Ye told reporters that the company's agents Laikesasi 50,000 cars will drop to 130,000 yuan. Other brands, such as some Mercedes-Benz, BMW have greatly decreased. He pointed to a BMW 7 Series car, the car originally sold 1.23 million yuan, has now dropped to 1.19 million yuan.

     -- International Automobile City in a circle to found a number of automotive retail stores are all forms of Rangli concessions. Some domestic automobile dealers are making a car sent to all car insurance, gas cards and other advertising. Yiwu-State Automotive Group sales consultant Wu family and said that at present is low season in auto sales, many car dealers are pricing in the implementation of concessions, such as the sale of their company Toyota Motor Keluo La Shoudong Dang for the current 10,000 yuan.

     He also said that the current number of new cars and the factory price for the actual Zhidao Jia same, which is a disguised form of concessions, because in the season, is eager to take the car consumers, dealers often in the original price Increase on 3000 to 10,000 yuan.

     Dealers can not easily increase

     This year, raw materials and labor costs rising, to a certain extent, the cars squeeze the profits of manufacturing enterprises space. Against such a backdrop, the auto market has not been a "price hikes tide", instead of blowing the "price cuts wind." According to the State Development and Reform Commission recently issued price monitoring center of the nation's 36 large and medium-sized cities in monitoring and analysis show that in April, domestic car prices this year for the first time in the ring decline than the 1.19 percent decline in March than in the same period in 2007 3.21 percent. Passenger cars and commercial vehicle prices have dropped to varying degrees, of which Central Passenger prices fell 0.18 percent, down 2.25 percent, in particular basic passenger vehicles (cars) prices fell the most, declining 1.36 percent the previous month .

     The anti-car prices do not drop or the phenomenon of the industry that is not surprising. As market competition intensifies, the cost of production caused by increased pressure on the car is still not sufficient to lead to vehicle manufacturers to increase vehicle prices. "On the contrary, car sales in the low season, all brands, as well as between different regions of the same brand of competition between dealers, leading many brands of motor vehicles in the actual sales prices are down." Yiwu-State Automotive Group sales consultant Wu family and said, Many brands in a particular region often specify a dealer. However, some dealers cross-regional sales to a certain extent disrupted the domestic car market, thus driving down the car's actual sales prices. In Yiwu International Automobile City, but tens of meters away from the two automobile sales company, with a model of prices to nearly 20,000 yuan actually a difference. Wu family and said that in the context of weak sales, the major automakers have taken, or open or secret promotional tools, and some even run the risk of being fined manufacturers and manufacturers breakthrough in the minimum limit.

     So not only China-made cars, some imported cars it is difficult to avoid "price cuts tide." According to justice Ubuntu speed - Mercedes-Benz authorized dealer sales consultants Jian Ye, as China's automobile import restrictions on the gradual relaxation of the domestic market of imported cars and the increasing number of species on the other hand, due to monetary tightening, oil prices rose, with Vehicle costs, inflation and other reasons, some consumers on car consumption of the Chibi wait-and-see attitude, and some people even give up the desire car. This caused a certain extent, the "oversupply" of the situation, the price cuts will be inevitable.

     It is well known, in order to ease the pressure brought about increased cost to dealers of imported cars price hike is an easy way. "But now all imported car dealers are not without price increases, whoever price increases will be other dealers have seized the market." Jian Ye said.

     Price reduction is still "the main theme"

     However, the National Development and Reform Commission's price monitoring center of a separate data showed that imports of vehicles over the same period of rising prices of basic show --- 4 months of imports of auto prices rose 1.25 percent than the ring, than the same period in 2007 rose 3.09 percent. Among them, imports of cars and sport utility vehicle import prices in March rose over 0.86 percent and 1.77 percent respectively year-on-year rise 2.85 percent and 3.39 percent.

     For this set of data, Jian Ye, Yiwu market is different. Compared to Yiwu market prices of imported cars in general, prices remained strong even up only a small number of brands of high-grade cars. Jian Ye said that, like Bentley, Porsche, Rolls Royce and other luxury brands of cars, often in limited global sales, for less than demand, coupled with high-end customers Yiwu some of these brands sought after, prices generally higher . Right now, if that is a Porsche car, at least 50,000 increase to 80,000 yuan.

     The industry believes that, although the prices of some imported cars and contrarian, but generally speaking, car prices in a certain period of time is the automobile market will also be the "main theme", in particular, the price of some cars are still Zhongdi Dang larger The decline of space. Analysis of the industry, FAW-Volkswagen, Guangzhou Honda joint venture, and other brands of cars will face the challenges of cheap China-made cars. In the fierce market competition, domestic own-brand cars are gradually moving towards maturity, its price will be getting lower and lower. Domestic car brands relative, a joint venture auto brands to foreign car companies need to pay a brand licensing fees, this cost needs by expanding its sales to fill, and the price reduction is a good choice to expand sales.

     However, the industry forecast at the same time, high-grade imported cars of the actual selling price may appear to some extent after three months of recovery. Because of the high-grade imported cars imported long cycle, generally three months, and it is now high-grade imported cars immigration at its peak, resulting in its prices to the "abyss." , And other one-off peak, prices will naturally be a certain rate of increase.

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