Source: Yiwu sourcing agent Author: Gary Date: 2009-05-24
"It may be strictly pursued, and then those who do not like the list of licensed goods, would rather earn less ... ..." Yiwu International Trade City market three belts, a franchise owner said. In fact, a few days ago China Commodity City Group Co., Ltd. introduced the "Intellectual Property Management in International Trade City," which provides for record-keeping system of intellectual property goods, due to violation of intellectual property rights laws and regulations are being investigated, and points to the integrity of civilization until they were place to recover business franchise punishment. In recent years, Yiwu positive brand-building and protection of intellectual property rights. Yiwu City in 2006 from the Intellectual Property Complaint Center reported that last month the White Paper on intellectual property protection Yiwu - "Yiwu in 2008 the situation of intellectual property protection" of the global release; from Yiwu, a well-known trade mark national "Langsha" the emergence of the Today "Yiwu brand" in a global influence, Yiwu City, the brand Li-road effectiveness is gradually emerging.
Brand development strategy
Data from 2006, the Yiwu enterprises have 18,143 registered trademarks, 70 China well-known trade mark, with seven brands in China, Zhejiang 37 brand-name, trademark development overall strength ranks second in county-level cities. In recent years, Yiwu City, continuously strengthen the brand with the introduction of nurturing support, and brand building to enhance the visibility of Yiwu. At the same time, the radiation effects of corporate brand is also greatly enhanced the Yiwu regional economic competitiveness.
According to the latest data show that more than 700 Yiwu enterprises above designated size, there are more than 200 companies and famous brand names have trademarks at all levels. Along with the implementation of brand strategy to brand as the leading business groups and the rapid rise of business groups, clothing, socks, jewelry, handicrafts, daily necessities, zipper edge industries such as the formation of a group of their own brand, market and competitive groups and enterprises, Yiwu improved the overall quality of the industrial economy. These enterprises in order to further build high-quality brand, the introduction of professional and technical personnel actively to accelerate the pace of upgrading equipment to increase R & D efforts in the industry to establish and consolidate a leading position.
It is understood that the brand-name products, Yiwu has become the driving force of economic growth industries. Along with government departments to promote a strong brand name works, Yiwu enterprises create brand awareness and brand management has been increasing incessantly. At present, Yiwu market has been completely out of the shadow of the traditional country markets, in line with international standards is increasingly becoming a commodity circulation center and exhibition center.
The improvement in the intellectual property system
The article mentioned at the beginning of the fake brand goods, are those that design and just copying the same brand name, but it is very poor quality work products, as these products are also often used without the permission of the trademark brand name, with the nature of infringement and fraud, Yiwu has become the focus of training related to the target sector.
Recently by the China Commodity City Group Co., Ltd. introduced the "International Trade City Property Management," provides that: the application of intellectual property goods, filing system, due to violation of intellectual property rights laws and regulations are being investigated, and points to the integrity of civilization until they were recovered franchise to place punishment. It is understood that the "measures" to clearly define the city of international commerce and intellectual property management responsibilities. Provision also provides that the establishment of the regulatory filing system of infringing goods and infringing goods market system.
Yiwu person in charge of Intellectual Property Office said that in recent years, the Mall Group in the relevant departments under the guidance of families and business through the signing of an agreement to place the right to use, self-discipline in the market of intellectual property protection has made useful explorations, made some effectiveness. "Measures" introduced, is expected to further promote the Yiwu International Trade City intellectual property rights and self-discipline management of the standardization and institutionalization of effective promotion of the market for sustainable development and prosperity.
At present, with the awareness of intellectual property rights in the Yiwu market, step-by-step universal, the vast majority of shop owners and businesses were forced to begin production over the past infringement of products like, into a refusal to take the initiative of such orders.
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