Source: Yiwu sourcing agent Author: Gary Date: 2011-07-06
At July 5, China Smallware City Web knew from Mall Exhibition Company that,2011 Yiwu Home improvement and Building material Expo will be held from September 23 to 25 at Yiwu Mei Lake Exhibition Centre.Yiwu Home improvement and Building material Expo has been held for tree times in Yiwu successfully.This year's expo is one of exhibitions of Yiwu exhibition marketization operation.Currently,all kinds of preparatory work begins. After several years' cultivation, Yiwu Home improvement and Building material Expo has poweful development trend.It attracts many foreigners to purchase. Foreign trade business has a good terrain.For example,the foreign trade business volume of kitchen equipments, bathroom sanitary fitting,water heating equipment,ceramics,lights, door industry,stone material accounts for 40% of total volume.These products are mainly sold to Europe and America,Middle East and Africa countries.Looking back to the situation of two exhibitions before, over 1000 famous inland and overseas manufacturers show high-end and high quality products.During the exhibition, it attracts ten thousand professional purchasers. The extroverted degree gets over 70%. The scale of exhibition and turnover top rank in inland exhibition.It is the hot exhibition which gets attention of inland and overseas exhibitors and purchasers.
It is known that compared to three exhibition before,this year's Expo has two characteristics:stronger publicity and broader area under canopy.Apart from cooperating with inland media, committee also establishes cooperative relationship with some famous overseas media. They even advertise in Korea. This exhibition uses publicity of network media,television broadcasting media and print media.It also publicizes with e-commerce platform and published exhibition information through professional street,professional market and cooperating with Business Union platform.
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