Source: Yiwu sourcing agent Author: Helan Date: 2011-05-17
In recent years, the SNS model and concept which are sensationalized by e-commerce is focusing on Yiwu commodity. Yiwu Internet businessmen is different from taobao,Ebay and Paipai net.They will promote their products in a group through "My friend Net".
At May 14, hundreds of Taobao sellers get together at Yiwu. The CEO of "My friend Net",Li Yucheng introduce this new model of Internet marketing to them. Li Yucheng emphasized its purpose,"Backing to the essence of commerce. Making merchants who step into “My friend Net" to be true cooperative partners."
Implanting market model
Marketing at network community
To be simple, SNS is a big comprehensive market on Internet.It gathers many merchants to promote their products together on a fixed website or forum. The net citizens who enter into this website or forum can be Internet buyers of this market.
Compared to traditional Internet shop, SNS does not need Internet businessmen to pay any advertising expense. The sentence of Li Yucheng has big attraction and expresses the different investment ideas of SNS.
The director of Yiwu Ziwei Net introduced that using SNS to carry out e-commerce has a natural superiority. As a social contact platform, SNS has great popularity of social contact net. This is not the same as common on-line store.If customers do not have demand, they will not go to click or scan the net.So SNS is in favour of carrying out e-commerce.Applying the social contact media to network marketing channel can make enterprises to contact with users directly, know the change of customers and face the market competition better.
It is introduced that one reason for Yiwu Internet businessmen to take part in "My friend Net" together is the great promotion energy of this net's good e-commerce platform.Another reason is that e-commerce becomes more like SNS and they think the development of social e-commerce will be good. The executive director of Yiwu Jiangdong e-commerce association introduced that the Yiwu commodity city on "My friend Net" will open in time. According to the set of community net, the hall will be divided to clothes street, underwear street,household street and skin-care street,etc.
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