Source: Yiwu sourcing agent Author: Date: 2008-12-14
So far this year, by the weak global economy, and other factors, Yiwu toy industry is also facing severe challenges. To this end, a number of major local toy producers gathered a few days ago to discuss how to "for the winter."
It is understood that because of the global financial turmoil, weak consumer market in Europe and the United States, and raise the threshold for imports, resulting in Yiwu toy industry financing channels blocked, and by the increased cost of production, exports, such as environmental degradation factors, some of the non-independent intellectual property rights in order to OEM production orders for foreign-based toy manufacturer has closed down production. In the largest local toy manufacturers to gather on the town, this state of affairs is particularly evident. In the face of the plight of how to survive, the town government, Yiwu Quality Supervision Bureau, the city of Yiwu Toy Association, the relevant units responsible for that, in the face of the crisis, Yiwu toy manufacturers to increase the strength of independent innovation, create their own Corporate brand, crowding out more market share; professionals to operate, grow in size and strength, out of the bottleneck in the development of enterprises.
According to statistics, Yiwu has a toy industry producing more than 400 enterprises, operating more than 2,300 households, employing 30,000 people in more than 60 billion yuan in sales. Building a business owner named told reporters that market demand and to update the market environment changes, forcing the Yiwu toy industry in transition and escalating. Yiwu IQ Toys Co., Ltd. recently put on the market to a new research and development of small cars, remote control cars in the chain of command, not only to drive onto the vertical glass curtain wall, you can live on their sides firmly affixed to the wall, circled around. Such toys not only make people change the Yiwu toy products with low technical content, easy to imitate the bias, one also occupied a number of new markets. It is reported that there are Yiwu 1 / 10 toy manufacturers set up their own R & D centers, and trade associations and research and development center relatively Next, upgrade and development of intelligent products.
Yiwu Toys Tong Yuan Secretary-General said that, in addition to their product features reflect, Yiwu toy industry enterprises pay more attention to strengthen the brand through its "viability". As a "super-its special" toy companies to develop their own intellectual property rights of a child's voice, the use of chips, using simulation technique to imitate human movement, so that the toy's interpersonal behavior more realistic, after the market is very popular. At the same time, in the current financial crisis is still spreading the situation, many local toy companies also choose a number of aspects of marketing. Many of them try to e-commerce businesses, some of the technology itself is no ability to enterprises, through the vertical B2C, C2C platform, and so on, into the channel, to co-operate with the network, make full use of the Yiwu market for Internet sales of goods of the rich variety of advantages, expand trade Volume.
The local government said that should the Yiwu toy production into the park Yiwu toy industry's exemplary production base so that they have a strong advantage of industrial clustering, from the formation of raw materials, production to market a complete industrial chain, close convergence of regional industry Cluster.
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