Source: Yiwu sourcing agent Author: Date: 2010-05-10
From Yiwu market and creative light disappeared the next, to the annual Fair for dynamic creative goods; from research institutions Yiwu Virtual Institute, Yiwu, Zhejiang University, incubation center set up to Yiwu listed Creative Park born ... ... Now, "creative industries", "creative economy" as an upsurge in the mall land flowing.
The evening of May 5, CCTV "news network" headline "From selling products to selling design" as its theme, hot that the creative industries, Yiwu, Yiwu more creative atmosphere to create a thick added.
"Commodity increase of 5% of the creative value, equal to Xin Tian a Yiwu market." Attractive prospect has been portrayed, then Yiwu how to grow the creative industries, out of their own special way?
A number of problems the development of creative industries
China Industrial Design Association, industrial designers, industrial and commercial city of Senior Staff, thick Wang Jianjun that the current creative industries in Yiwu, there are two problems: First, the "creative industries" and "manufacturing", there are still serious between the information is not symmetry, resulting in cost between the two can not be carried out effectively and docking; Second, Yiwu Creative Park has just started soon, popularity and reputation are not enough, different degrees of emphasis on hardware light services.
"Many Yiwu enterprises have yet to recognize the importance of product design, do not want to be too long, too much capital consumed in the industrial design which, relatively speaking, but also enjoy walking along the road of imitation." Yiwu Office Creative Park Management Centre Director, Shen said that the peak season, to promote the concept of creative economy, creative garden offers promotional activities have been undertaken, involving multiple areas of the joint launch of hundreds of companies offer discounts and other information, but the response of few.
Yiwu, a number of business owners interviewed said they also want to practice "creative" road, but the actual operation of them difficult. And the owner of a stationery company that, in order to develop a creative pen, he had designer consultation, results of the design fee plus die charges add up to more than 10 million, the sale of one such document to make Qi Bafen money. Their small scale, sales stagnant, not making much money, he could only give up.
"Talent and technology bottleneck restricting development of the industry is a fundamental problem." Lunan, Chief Operating Officer of Chinese clothing brands that creative industries are "brain food by" industry needs to create a "master" talent. For example, digital art teacher professional needs of comics, digital compositor, digital video planning and production division, product design, arts and crafts class professional needs of designers, design teachers and other tourist souvenirs. Creative Park Yiwu Although introduced many creative talents, but also the lack of "master" talent.
Design Center to create the world's commodity
Development of creative industries in the face of all the bottlenecks of the road, Yiwu creative industries how to get what? This reporter interviewed on the creative industries, who has studied the experts and scholars.
"Seeing the annual Hong Kong 'Hong Kong Design Week', organized by Yiwu, 'innovative design week' to expand the influence of creative garden, to strengthen the linkage between designers and companies." Wang Jianjun that "Yiwu innovative design week" held in conjunction with Fair coordinated by the Government operations and to encourage financial support, design, business colleges, industry associations linkage, to maximize the role of creative industries park.
Wang Jianjun said, by "innovative design week" of the carrier, can invite the world's design elite domestic provinces and cities gathered in Yiwu, intellectual property and brand development and other aspects of topics of concern, you can also hold a "Yiwu Commodity innovative design Grand Prix "and other activities designed to promote achievement.
Business School part-time professor Yiwu, Yiwu Creative Park initiator Luosheng Wu said, to create a "creative Yiwu" good atmosphere, to develop, including industrial design, brand planning, etc., to promote the creative industries, innovation and urban innovation, Yiwu market, Yiwu promote new economic route to development. In his view, should be carried out by the organization "Yiwu market innovation survey", the media, creative publicity, creative task training, exchange of creative achievements, good creative ideas to promote and popularize the work of creative knowledge base to help the public understand the creative industries, to support creative development of the industry to reach individuals, businesses and government positive interaction together to create "creative Yiwu."
Hangzhou Academy of Social Sciences, Zhejiang University, Professor Zhou Ying that could take China Yiwu International Trade Test Zone opportunities and take advantage of its geographic clusters of creative industries, Creative Clusters from lifestyle products, business information services industry clusters, digital life content industry clusters, industrial design creative industry cluster, the cluster services such exotic life style aspects, building an international creative city life products.
"Point of view of development, Yiwu Commodity market can become a world center of creative design, such as Seoul, Paris, France, as the creative industries in the market surrounding the formation of a gathering place." China Industrial Design Association, the official said, in the future, Yiwu market development and the creative industries can be a real butt up, the same as the Yiwu Small Commodity Index Commodity market changes around the world. Because, Yiwu market, the most international influence not only the commodity market, due to profound and true "meaning business culture" and gradually formed by the unique mode of commercial civilization, the development of creative industries is a rare resource.
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