Source: Yiwu sourcing agent Author: Date: 2009-04-26
Yiwu cosmetics popular in the European Beauty Expo with products satisfying their needs and quality being continuously upgraded
The sluggish external demand caused by the financial crisis aroused Yiwu enterprises to go out for development . 2009 Cosmoprof International Beauty Expo in Italy,which just came to an end,attracted about 20 Yiwu firms to participate . Due to its low price and good quality, Yiwu cosmetics has gained much popularity in the European market. Enterprises have enthusiasm in participation despite the economic recession These enterprises mainly focused on facial makeup, including many industries like manicure, perfume,hairdressing,etc.
More enterprises said that the present financial downturn hadn't greatly influenced their will to exhibit their products. The first reason was that Yiwu facial makeup with low-priceand-high-quality cater to European customers' needs in this special period of time, and secondly, cosmetic manufacturers with good products in Yiwu have become the OEM of European manufacturers .
They say the aims for exhibition in this beauty expo is not only to receive orders, but also to get business opportunity and to know the latest information in the world. The Italy beauty Expo, the largest international professional beauty fair, has rich information from many industries, which is extremely essential to the cosmetics industry. Fu Weiwei,sales manager of Yiwu Fresh Air Arts & Crafts Co ., Ltd, says that the Expo is one chance for her to follow the fastest change. According to her,European customers used to prefer classical, simple and generous manicure products in the past, but this year they begin to accept more fashionable style . And the trend in the Expo is that European buyers have stricter requirements to the ingredients and materials for the cosmetics, but the desire to reduce the price remains same.
A springboard to European market The person in charge of Yiwu International Business Association, who organized Yiwu enterprises to participate in the Italy international beauty Expo for 5 successive years, says that this Italy-based largest Expo is the springboard for Yiwu cosmetics firms to enter European market .
Zhejiang Zhongyimei Industrial Co .,Ltd used to prefer to aim at the Middle East market before,but after several times' exhibitions in the Cosmopr of Expo,they found their new
position：upgrading the quality level and shaking of f the competitions in low price&low levels . In this Expo,Zhongyimei adjusted their products'structure and released package set instead of single color product.
The results and feedbacks from the 4-days'exhibition proved that their judgement to the market tendency was true. In the past,Yiwu Fresh Air Arts & Crafts Co .,Ltd mainly did business of OEM. But in recent years, with better understanding of European market, the company promoted its own brand after they registered JOYME in Japan . The person-in-charge indicates that international exhibition is one important means to promote new brand when the brand hasn't got much popularity and lacked distribution channels . JOYME has
already found agents overseas .
The data from the Expo show that the financial crisis really undermined the purchase power of European buyers, but Yiwu exhibitors still have business chances: commodities from
Yiwu attract not only purchasers but also European exhibitors in the Expo, and many of them intended to find OEM in these Yiwu enterprises . (Zhang Fangrong, Jin Shuxian, Chen Heping) Related links Italy Cosmoprof International Beauty Expo has high reputation, and participating in the Expo has become the only way for Yiwu beauty and hairdressing enterprises to go into European market . It is learned that the Expo was set up in 1967,and is the world No.1 in beauty brand, collecting the most comprehensive exhibiting enterprises in the industry chain including materials,equipments, end products,etc.
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