Source: Yiwu sourcing agent Author: Gary Date: 2011-09-13
Since 2010, labor and raw material costs have risen sharply, became another major problem in jewelry industry. Facing fierce momentum of the "stumbling block", business owners have no choice but to learn new responses by "the idea of transformation and upgrading" to crack the current crisis. From passive to active, from the local to the whole industry, although many companies more cautious pace go far, but a positive force in all aspects of promotion, restructuring and upgrading as the torch, lit up Yiwu, jewelry industrial base.
Concept Changed, the Motion of Reform Enhanced
In the good times of Jewelry industry market conditions in previous years, as long as the "passive" on it, very few companies focus on brand building and marketing, but now is not the same, if an enterprise does not own the brand, there is no advantage in marketing, it is difficult to gain a foothold in the market, particularly in the domestic market. "To want to do the domestic market, the brand must have to do" This is the consensus of the industry operators. As the brand include series products, the R & D, standardization of production management, precision marketing, personalized customer service, etc., so the "brand" concept is essentially a new concept has accepted by the operator. I have found in network and some jewelry from China advertising companies that more and more enterprises to do the branding and pictures, this number increased to hundreds, image endorsement, models shooting have been accepted by more and more companies.
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