Source: Yiwu sourcing agent Author: Helan Date: 2011-10-28
Swimsuit models catwalk, "Sea sprays" song and dance performances, climbing sportswear display ... ...
Yesterday, the Yiwu International Expo Centre staged a fashion show --- "sports equipment and sports leisure goods trends" conference.
Many sports and leisure goods merchants come from Yiwu, Dongyang, Shandong, etc. gathered on-site to delivering the latest trends to the global buyers and exhibitors,. In the future development of the industry, the sports equipment, sporting goods will “marry” fashion and be more sexy
And fashion "marriage" will become the new trend
Models, clothing, climbing ... These elements can be completely together, at the press conference, the models’ performance will be closely linked fashion and sports together.
"The future sports and leisure goods will gradually take the 'sexy' route." The president of Yiwu Sports Fitness Products Industry Association Wu Ruzhong said, in the fashion times, the sports leisure goods and fashion "marriage" will spark more clashes. In the long run, funny, simple, direct is technology development trend, and as the development of human-computer interaction technology, touch technology will be more humane, more close to human instinct.
Yesterday's conference, but also through exhibits, models shows in phrases display industry's most popular product category, described "Exercise change the life" theme, performing also very posses visual impact.
Wu Ru introduced that from the popular trend, energy saving, environmentally friendly products will leading the industry trend of the citizenry. In particular some recycling, reuse and DIY hand sports and leisure products are expected to become the new darling.
In marketing, the popularity of network applications forced forward companies to e-commerce companies, to achieve tangible and intangible market integration; about brand, brand creation and brand introduction will effectively enhance the industry grade. Enterprises in the development process, brand management will become important.
Yiwu sporting goods sell 5 billion per year
In the major commodity in Yiwu, Yiwu has more competitive industries, sports is one of them.
At present, Yiwu's sports equipment, sports leisure products annual sales up to 50 million, of which more than 60% of products exported to Europe, America, Southeast Asia, the Middle East.
Mall Group's three branch manager He Jiang said, sporting goods sale special area mainly in the third district in Yiwu International Trade City. In recent years, the sporting goods in Yiwu market upgrade quickly, Double Happiness, Li Ning, SPALDING and other well-known brands have settled. According to the Ministry of Commerce promulgated the "Commodity Classification and Code" standard, sports equipment, sports and leisure products industry can be divided into three categories, seven subclasses, covering basketball, table tennis, racket, treadmills, massage chairs, fishing gear, tent on thousands of styles.
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