Source: Yiwu sourcing agent Author: Date: 2009-07-19
"The concept of integration of environmental health, high technology, personalized elements, such as cosmetics, the cosmetics market in this year's fashion trends." Recently, Yiwu City Group, cosmetics cosmetology industry associations and the Association jointly issued the 2009 Cosmetics China Commodity City fashion trends. The industry believes that the local cosmetics companies and the market tightness getting stronger and stronger, both the above-mentioned characteristics of the cosmetics market will become a new growth point.
Four bright spots
Trend led industrial development
It is reported that more than 4,000 domestic manufacturers of cosmetics, 80% established in Yiwu or agent of the total distribution points, including more than 40 national cosmetic brands, more than 100 provincial-level cosmetic brand in the market to set up a marketing window Shiseido, CK, such as first-line international brands also have been assigned to Yiwu, the promotion of local cosmetics companies and the procurement of communication between the trade and exchange. As "the country's largest production base for perfumes and make-up" and "CBC National cosmetics industry base," released in Yiwu Cosmetics trends has strong representation.
"2009 China Commodity City Cosmetics Industry Development Report" proposed a comprehensive four cosmetics industry in terms of product trends include the following highlights:
Design research and development: health of the consumer concept of environmental protection have become increasingly prominent. Data show that last year the global scale of the natural organic market of 70 billion U.S. dollars, is expected by the end of 2010, the market size will expand to 10 billion U.S. dollars.
The structure of extension: the integration of high-tech elements of a growing number of cosmetics. Among them, the fineness of nano technology, high-tech sleeve opening net facial spots, Su-laser, magnetic and absorption of new technologies, such as grouper and equipment has become a new bright spot.
Product features: full of practical and personalized product will be consumers. Whitening, moisturizing, sun protection, Water-based cosmetics and other functions is widely recognized by the market, full of personality can also shape the hair and gradually accepted by the market.
Consumption object: female relative of the fierce competition in the cosmetics market, male, middle-aged and children's cosmetics growing consumer market, the emerging markets is expected to enhance the cosmetic industry as a share of the growth.
Four wind
R & D goals to lead the industry
At present, Yiwu market has more than 1200 households in cosmetics distributors, operating perfume, makeup, beauty salons and other supplies 10,000 kinds of commodities series. As the largest and highest outward distribution of cosmetics, cosmetics, Yiwu market has a great voice component. Industry experts described this in 2009 skin care, makeup, beauty salons and perfume and other cosmetics popular direction for the adjustment of product-related R & D enterprise objectives, provide a reference to meet the consumer market.
One direction: skin care products
Whitening facial skincare cover, beauty care, facial mask, washing and so on several major series of products. Skin care products this year, pay more attention to conservation, the concept of whitening. Market research showed that white spot sleeve opening, anti-aging and moisturizing products that top three, all kinds of natural herbs, skin care products, the proportion is also gradually expanding.
In addition, more and more consumers are beginning to pay attention to male skin care products conservation. Part of the market on the front line of international skin-care brands, such as Biotherm, Shiseido have launched the market for men's skin care products such as lipstick,, hand cream and other products, the prospects for good.
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