Source: Yiwu sourcing agent Author: Date: 2010-01-08
This reporter learned from Yiwu City Industrial and Commercial Bureau, Yiwu, "Yifan" and 26 trademark is well-known trademark recognition Jinhua City Commission as the year 2009, Jinhua City, famous trademark, which Yiwu "Chinese Unification", etc. 7 Zhejiang famous trademark was that the Committee as 2009 Zhejiang Famous Brand. Up to now, Yiwu, Jinhua City, a total of 222 well-known trademarks, Zhejiang famous brand 83, in which agriculture-related well-known trademarks and provincial famous trademark, Jinhua City, respectively 9 and 23.
Last year, the new identified in Yiwu famous trademark, the "Chinese reunification" (meat) has been identified as Zhejiang famous brand, "Bangle" (pigs) and "Green Mineiwa" (Kiwi) two agricultural trade mark was rated Jinhua famous trademark. Yiwu City, Cao Bang Music Culture Co., Ltd. Deputy General Manager of Zhong Di, said: "Our company keep a good quality of pork, nutrition and high levels of naturally want a better price. But consumers are seldom able to identify the pork is good or bad, which we need to started the brand. "In his view, the traditional agricultural products brand is the enterprises to enhance value-added products and enhance the competitiveness of products of the best ways and means.
To enhance the brand strategy of agricultural products, Yiwu, Yiwu Industrial and Commercial Bureau in-depth implementation of the brand kulak projects, and actively guide the agricultural product trademarks, registered trademarks and geographical indications of agricultural products play in the promotion of the role of farmer income, and through active promotion of Jinhua ham certification mark application experience, encouraging registration geographical indications certification mark, a trademark of accelerating the application of agricultural products.
At the same time, Yiwu City, the business sector is also helping with the rural cooperatives and agricultural leading enterprises specialized in the development of a strong rural economy and promote the steady and rapid development of Yiwu. In order to Yiwu Yinan industrial and commercial by Commerce and Industry Bureau, for example, the Buddhist temple in the business under the jurisdiction of the district, the town of Chian are agricultural, agribusiness and more rich in agricultural products. To promote the brand construction of agricultural area, Yinan Trade and Industry has established a set of agricultural products by the brand database, and agriculture-related businesses through visits, helping and guiding to achieve a gradient of agricultural trade mark cultivation.
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