Source: China News Author: Date: 2009-11-22
The Disneyland in China has eventually settled down in Shanghai . With geographical advantages, toy manufacturers in Yiwu take actions immediately and it is expected that these enterprises will be greatly influenced by product orders and business ideas .
The news that Shanghai Disneyland has been approved by the State Council was issued on November 3 . In the near future, advantageous and curious Mickey Mouse will bring happiness to millions of Chinese kids here .
“One of the most important business opportunities brought by Shanghai Disneyland is toy sales . As a neighbor of Shanghai, Zhejiang obviously has its own advantage .” Lou Qijin, vice presi dent of Yiwu Toys Industry Association and chairman of Qilin Toys Co ., Ltd, said that Yiwu enterprises will certainly grasp the business opportunities with Shanghai Disneyland . Although most of the toys in Hong Kong Disneyland are made in Canton, Yiwu toys manufacturers’ chances of obtaining Disney license of production are increased .
Lou Qijin said that Yiwu toys trade has strong marketing sensitivity and is able to get the fastest feedback from market . “These natural advantages of Yiwu are far beyond other provinces . Apart from the opportunities of manufacturing and sales, Shanghai Disneyland brings Yiwu toys manufacturer treasures more valuable than orders .” “The direct influence is the impact of ideas . The success of Disneyland lies in its combination of tourism and marketing to a great degree . And this will be the path to the upgrading and transformation of Yiwu toys industry .” Lou Qijin introduced that combining toy products with culture is a trend for toy industry, which includes cultivating cartoon industry to promote toy consumption. “Toy is an important way to spread culture . China has a history of 5, 000 years, and if her profound culture can spread in new ways like toys, its influence will be deeper than today . And with its spread, its influence will infiltrate other industries such as clothing . The product manufacturing will turn into product creation with higher profits .”
The change from manufacturing to creation needs not only sharp business sensitivity, but also the action of tapping the potentials of traditional culture . Lou Qijin believed that Shanghai Disneyland will accelerate the upgrading and transformation of Yiwu toy industry .
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