Source: Yiwu sourcing agent Author: Gary Date: 2011-01-13
There is a crafts business called Hippo Industries Limited in Yiwu, Zhejiang, called “Hippo quality good”. Many people asked why use “hippo” brand, the company’s manager Yu jufang said in smile; “because hippo looks simple and honest, don’t think it looked kindly?”
Throughout, just because of this attitude that not to do business for business, the Foreign Ministry, Ministry of Commerce, government and enterprises, banks, financial groups, CCTV and other heavyweight units have gradually become their loyal customers, "Hippo"is also Gift industry won the "aircraft carrier" title.
On September 6th 2005, “ Hippo Boutique” held “sixtieth anniversary of United Nations commemoration” press conference, to limited edition of the commemorative plaque to the exclusive worldwide, the action like this, the company always did in the past few years.
It is understood that, "Hippo Boutique" has a large factory in Dongyuan Industrial Zone of Yiwu, but compared to factory production, "Hippo Boutique"more emphasis on design and sales. Yu Jufang introduced, in order to attract more talent, they specifically designed the human resources department in the city--- Hangzhou and Shenzhen, which has been recruiting more than 20 outstanding designers. The company's sales network is admirable, they establish a fixed supply relations with shopping malls, gift companies in more than 1600 provinces and cities, in the country nearly 150 high-end boutiques with image counter, more than 150 domestic trading companies and more than 360 foreign businessmen to establish a good long-term relationship.
In Yu jufang’s view, the responsibility of craft gift is not copy the product which accepted by people in the market, but focus on study new crafe gift that could lead the fashion of the society, and design and marketing is always the core competitiveness of enterprises. “ Hippo Boutique” proposed strict requirement in product upgrading, the product of self-out rate of more than 15% in every year.
Since 2005, four consecutive years, "Hippo Boutique"are the CCTV Spring Festival Gala New Year gift suppliers, New Year gift is different with other orders, his audience arrange is wide, so let most of people like the gift is a difficult thing. Every year’s gift related with animal, but is not just change cow to rabbit, the whole series products’ development need half past years.
Many people may be met thus situation when visiting Yiwu market: when you step into a shop mainly to do wholesale business, your order is small, but you choose products carefully and for a long time, the shopkeeper would say: we don’t do your business”; if you have no orders but want to visit their product, maybe you will hear the voice “ can you go to another shop for a look, our business is busy” and so on words.
Yuju Fang said: "In fact, the idea is very simple, if customers come we should support good service, we don’t think must to do business, then after a long time good service, it becomes the designated point of foreigners, domestic leaders of each provinces and cities, international celebrities have come for visits, number of orders out for such services. "At present, Ministry of Foreign Affairs, Ministry of Commerce, government and enterprises, banks, financial groups, CCTV and other heavyweight units have gradually become their loyal customers, this year they also became the best supplier of China Mobile.
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