Source: Yiwu sourcing agent Author: Date: 2010-02-03
An ordinary Chinese knot, Dongyang painting ex-factory price of water no more than 20 yuan, while in Yiwu, the supermarket but it can sell nearly 100 yuan. Yesterday, the reporter interviewed in Yiwu International Trade City, learned that some of the Yiwu market, the wholesale business of doing Chinese painting water knot of people, he exclaimed, the low end of its own in the industrial chain.
The market to sell 20 yuan Supermarkets sell 99
Silk knot, Chinese knots the series the best-quality products. Last weekend, Mr. Ma to work in Yiwu, a large supermarket in the city saw a silk knot, color Hongyan, small heads, but the price was as high as 99. Supermarket sales staff told him that this is just shelves in February of new products, is expected to usher in the week before the holiday shopping season.
"Supermarket prices of some products already high, but the price of 99 is still shocked me." It turned out that Mr. Ma home town in China knot --- Dongyang Township, many of his neighbors and relatives who are engaged in the Chinese knot making and selling their own right in this industry understand this. He saw in the supermarket of that subsection Chinese knot, and only 10, the rope diameter and 1.6 centimeters, while the same product in Dongyang, ex-factory price of water drawn does not exceed 20.
Mr. Ma was a bit puzzled, from Yiwu, Dongyang city Lishui town painting only 40 minutes by car, why the same product, the spread went so far as to reach four times?
Yesterday, the reporters came to the Chinese knot wholesale center --- Yiwu International Trade City, a district on the third floor of the festive supplies area. Here more than 70% of the Chinese knot came from Dongyang paintings of water, the product of basic and painting wholesale water to local agreement.
Mr. Chen was among the first commercial production of silk knot, one of the reporter in his shop to see the specifications 10 1.6 centimeters wholesale silk knot about 1.85 yuan / month, the retail price can be sold for 30 yuan / month . Heard that supermarkets could sell 99 of the high prices, he lamented that her business was straight at the low end of the industrial chain.
Supermarket procurement model quietly changed
Mr. Chen said he made a 10 knot next year's Chinese business, has also encountered some of the wholesalers for supermarkets to do procurement. Not long ago, one came from Shanghai, also chatted with him about getting goods to customers, markets and supermarkets selling the wholesale side between the end of a reasonable price ratio is about 1:4, meaning that the wholesale market for 20 yuan of goods, in the 80 supermarket price is more reasonable. Shanghai explained some customers back to him, if the price of the product composition is divided into four copies of original costs accounted for a copy, Flow material costs accounted for a copy, wholesalers accounted for a copies of the last supermarkets accounted for a copy.
After listening to customers, then, Mr. Chen that the supermarkets sell at high prices, but also reasonable. However, Mr. Chen did not know: In order to save costs, a number of supermarkets has been quietly transformed the goods purchase.
One familiar with the procurement process, people familiar with the supermarket told reporters, Yiwu, the local headquarters of several large supermarkets are in Hangzhou, the procurement of goods entirely by headquarters, but the contract talks are established, usually by the manufacturer direct delivery to the various supermarkets, without intermediaries.
"In Chinese knot, the headquarters procurement staff will normally be convened by several manufacturers, according to market demand to determine the types of products into the supermarket." The insider said that the basic pattern is to discuss the contract - to build new systems - Procurement Xia Shou Shan -- vendor deliveries to the store - stores fill orders for free. Yiwu, a company such as the local production of Chinese knot being the case, the company's trucks can directly reach the product Yiwu supermarkets, does not require a first-Hangzhou or through other wholesalers hands.
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