Source: Ywnews.cn Author: Liwei Date: 2008-09-22
Although sighing at the difficulty of doing business nowadays，Mr. Lou has booked 3 exhibition booths of Yiwu Fair in advance.“I have participated in Yiwu Fair for a few years and have visible business effects. The orders grow year by year. I’m sure the Fair this year will bring me some orders.”Many enterprises to participate in Yiwu Fair feel almost the same as Mr. Lou. Yu Xiangfeng and his wife，who do jewelry business，said that Yiwu Fair gives them the chance to know a lot of foreign traders，especially those from Europe and America，and this promotes the high speed development of their performance.
Yiwu exhibition trade started when the first China Yiwu International Commodities Fair (Yiwu Fair)was held in 1995. The development of Yiwu exhibition trade went fast and it changed from government-oriented business to market-oriented business. Nowadays，Yiwu exhibition trade grows rapidly for its internationalization， specialization and management of scale. Due to the limited exhibition area and the large number of exhibitors in 2008 China Yiwu Stationery & Arts Trade Fair (Yiwu Cultural Fair) from April 28 to May 2， some exhibition sections even set up temporary canvas houses. More than 62，000 professional visitors， including 4，500 foreign traders， participated in this fair with a turnover of 1.86 billion yuan. Yiwu Stationery & Arts Trade Fair first held in 2006 has already become the only export-oriented exposition in China’s stationery and sports gear industry.
Yiwu，the“Best Expo City”
Not long ago，the fourth China International Expo Festival and 2008 China Expo Annual Session was held in Hunan International Exposition Center. In the Festival，Yiwu won the title of“2007 China(Service Facilities)Best Exposition City”. On June 18，the construction of the International Commodities Fair venue started， and Yiwu exhibition trade got a new chance for development. The total building area of the venue is 296，000 u， and it will be put in use before 2009 Yiwu Fair; at that time，it can provide 5，256 international standard exhibition booths. A five-star hotel will be set up in the venue to provide food， accommodation，meeting and entertainment services. After its construction，Yiwu will be one of the largest exposition cities in China with more than 7，000 international standard exhibition booths.
Brand exhibitions support
Yiwu’s exhibition development
In recent years，Yiwu depends on the great market to foster a higher business pattern-the international large scale expositions accompanied by various specialized exhibitions. These efforts successfully build up the good interactive relationship between markets，different industries and expositions，and also create a featured developing pattern of “mutual promotion of trade and exposition”. Up to now，Yiwu has already formed the development pattern dominated by Yiwu Fair and Yiwu Cultural Fair，supported by a series of brand exhibitions and sparkled with numbers of specialized exhibitions，and its exhibition trade is speeding up its branding，marketization，internationalization and specialization steps.
“Yiwu has set a clear and precise position to be an exposition city： first to be a specialized regional exposition city and then try to make breakthrough. Besides， the diverse development of Yiwu exhibition trade has two boosters—planning in advance and policy promotion，”said Shen Danyang，the vice president of Chinese Academy of International Trade and Economic Cooperation. In his eyes， this is the development of Yiwu exhibition trade.
Internationalization of
Yiwu Exhibition Trade
Yiwu positions itself as a “Famous International Trade City”，whose core structure is the “three centers and two highlands”——the international commodi-ties trade center，the international commodities innovation center，the international commodities exposition center，the regional logistics highland and the regional finance highland. Hong Kong and Yiwu， the two shopping paradises have never been so close in time and space. The luxury intercity bus goes between the two cities and air flight can fly directly to Hong Kong as well. Hong Kong set a fantastic example for the development of Yiwu exhibition trade.
Hong Kong enjoys the fame of “Asian Exposition City”for its highly developed and advantageous exhibition trade. Hong Kong’s exhibition trade not only owns first class equipments but also creates a perfect service environment. As a systematic project， now Hong Kong has already established a perfect service system to support the development of exhibition trade and can provide quality hotel， restaurant and transportation services as soon as those who participate in exhibitions arrive at Hong Kong.
In the following 5 to 10 years，when the building and the reconstruction of third phase of Yiwu International Trade Mart，the specialized markets of food，domestic furniture，raw material and Huangyuan Market are finished，Yiwu will form an integrated market system. Its exhibition trade will speed up and attract more enterprises and brands from other places to hold exhibitions in Yiwu. With all-out efforts，Yiwu can establish an exhibition pattern of specialization，marketization，branding and informatization gradually. And this will make Yiwu a real world famous international exposition city eventually.
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