Source: Yiwu sourcing agent Author: Date: 2008-12-28
There is a well-known computing title, a famous market in Yiwu and prosperity: "If you are in every place to stay before 3 minutes, 8 hours a day, according to the need to be more than a year Guangwan Yiwu market." At the United Nations, the World World Bank and other authorities jointly issued a report on China's development, "Yiwu, the world's largest small commodity wholesale market." Yiwu market changes, the concentration of a magnificent era of reform.
Grass-roots entrepreneurs of the first pot of gold
In the early 1980s, graduating from high school, the younger brother Hai on Jiangxi to do business with his father, younger brother of the Tao is not very good, but left a month, he earned 200 yuan, equivalent to the average worker more than half a year at that time wages Income, so that he was the first time stimulation. And 23 Street, just on the rise of the shop, then gave him a better operating platform. To be sure, that can not be said that shops, just three feet square of an open-air stalls, at the beginning, these stalls every first or only, and the fourth Chuqi can do business, to be called fair.
Hai Di main button, the business has been good not bad. And all operators, he was waiting for the opportunity. The mid-1980s, the market began to zipper, it is necessary to operate such a trendy thing, capital comparable to much higher button. Moreover, whether the market acceptance, is still uncertain. Now a lot of things seem clear, at that time need to think hard, and even take a great risk. Tao younger brother zipper definitely feel better than Qiao button line, as the new coat, jacket dress the girls still need it. Overnight, the younger brother Hai gave up all the buttons of business start up in a new form of the zipper business.
In the summer of 1984, equipped with light-colored dress of white zipper sell crazy. In the winter, with dark winter clothes and a black zipper of a fire.
Boom continued until 1993, several brands have the right to operate the younger brother Hai earning no longer meet the price difference, he thinks he should be set up factories to achieve one-stop production and sales.
Tao then come up with younger brother 3,000,000 yuan, investment-wei opened Hella Limited chain, the money is all his savings. At the time, and his net worth quite a lot of bosses have the feeling that the next half of a lifetime even if do not do anything, the money is also a Huabu Wan.
This stage, almost all began to do business in Yiwu people have persistent, firm and a pioneering spirit Chushengniudu not afraid of the tiger.
In 1986, high school graduates of the J. C. Kim went as far away as Xinjiang's aunt. There, he learned that artificial jewelry is very popular, Yiwu back to relatives by a few million Beizu the goods. In recent years, at the end of the West into the crowded train anomaly, J. C. J. C. brother and younger brother on the train station four days of the four nights. When allowed to enter the Urumqi train station, they have swollen legs Mai Bukai step. However, and so they pulled excitedly to the goods market, the market has already found full of all kinds of artificial jewelry, the price has dropped for a big slice. J. C. Kim Hui Lei sale of all goods, the deficit totaled more than 10,000 yuan.
Zaoci he decided to start all over again hit, and a set of business principles: no one I have, I have excellent people.
In the early 1990s, he began with the socks business Jie Yuan. J. C. King, Guangdong has been a general agent of the National brand socks, and roll out a nationwide network of sales of socks. In 1995, J. C. King opened its Wachang. With the establishment of the initial sales network, J. C. King of socks business, "Lang Sha," The rapid rise and make the first pot of gold in life.
In Yiwu, everywhere such a miracle.
Brand of Yiwu
Yiwu businessmen to the first pot of gold is not only material wealth, the younger brother Tao and J. C. Kim amassed wealth, have begun to explore how to appreciate the wealth of the brand on the road.
And set up factories for 13 years, longing for the global travel Tao younger brother visits to the United States can not wait to come back a few days. Such feelings are not difficult to understand. 13 years, his business has developed into China's largest production base of zipper. However, out of the city, often feel younger brother Hai Yingxiongqiduan - customers have said that if the younger brother Hai zipper bags do, do clothing, not on the level of the product, not to sell a good price.
Tao younger brother understand the truth: do not ring brand, selling prices do not go up, not higher profits, businesses do not do it forever.
Then, the company has set up Zhongwei sea Yiwu zipper industry's first research and development center. The R & D centers, more than 30 R & D personnel, foreign nationals do not account for a small proportion. In view of the U.S. consumer market characteristics, Wei Hai companies corresponding to the introduction of foreign technology and equipment, and with the Shanghai Institute of mold, such as domestic institutions to engage in research and development. It is reported that so far, the company introduced advanced equipment for more than 3,000 units, is the variety, the most complete specifications of one of the zipper business.
In another enterprise, the completion of the original capital accumulation J. C. King, a businessman with a keen insight also aware of his need to further enhance the value of the product.
"Sha-lang," the market, the domestic sock is going through a gap in the market, the market is full of impurities in times of low-grade card socks, stockings and high-end market were Japan and Hong Kong, China, Taiwan, the occupation of socks. However, "Sha-lang," found here tremendous opportunity. The key to open the business opportunities that brand. They were invited for a designer to design a "wave-sha" trademark, into a comprehensive image of the CI plan, first set up a model demonstration team socks; the first phase of the use of all imported equipment, only to the equipment investment spend on the 120,000,000 yuan. They also hired from all over the country more than 100 design, management and sales of high-level talent.
Brand influential enterprises to upgrade tasted the sweetness of larger, macro-control in 2004, "Sha wave" of the brand value of the enterprise to get bank loans. In 1997, "Sha-lang" cost 3,000,000 yuan from the introduction of the Waji Italy, which almost all the enterprises liquidity. In the face of fierce competition in the market, Socks, Lang Sha Road, was ready to accept its search for expansion. Less than 3 years, "Lang Sha" on board the "king of Chinese socks" in the world.
Originator of the wealth of those in the guide and Ruran, a license to become a climate in Yiwu, has also become a "city" out of the Yiwu important starting point.
In almost all of 1994 to 1995 the past two years, small commodities market in the completion of the primitive accumulation of capital business, began quietly role in the conversion. Soon, Yiwu has been on the rise, "Lang Sha," "Mona" and "New Light", a large number of well-known industrial enterprises. To these enterprises as a leader, knitting socks, jewelry, wool textiles, such as the zipper more than 20 small industrial clusters and industrial advantages in brand quickly spread Yiwu.
The international market
Internationalization of the road is the road to the market in Yiwu, Yiwu is the world's enterprises to enter the stage of the manufacturing industry an important step.
"Hella Wei chain," the internationalization of the road, not only is the introduction of China's Taiwan, South Korea and the internationalization of technical experts and equipment of international, it is important to Internationalization of the company's products continue to increase the proportion, "Wei-hai" products Have been exported to the United States, Britain, France and so on more than 60 countries and regions.
A certain well-known at home after King J. C. do not think that business has been successful. The next breakthrough in the enterprise is also expanding overseas markets and the world famous creation. "Sha-lang," there is a clear goal is to "make the world's socks Wang." An international brand, rather than an international brand for OEM production, but to broaden the "wave-sha" brand products in the international market sales and brand-name products made in the world to achieve international market share in the first, known first, the first profit This is true, "Wang socks in the world." Now, "Sha-lang," not only throughout the country to build more than 1,000 distribution chain, "Sha-lang" store, and go to the United States, Russia, Britain, France and so on more than 20 countries show "Sha wave" products, to expand the product's international reputation to improve Market share, domestic production jumped first.
The current global financial crisis, many businesses have lost the international market, with products in the international market is very tight correlation Yiwu Lang Sha Group Holdings, relying on competitive differentiation, and product sales trend, the January to November this year, the group exports Reached 43,000,000 U.S. dollars, up 40%.
Continued internationalization of markets and information so that Yiwu's export-oriented enterprises path of a menace degrees. Huahong Group in Yiwu, by virtue of Yiwu market, the enterprise has become the largest frame, the frame of professional export company, more than 90% of products sold abroad. A few years ago, Huahong Group in Los Angeles set up Huahong U.S. companies in the United States to declare the appearance of the two patent applications for their own cultural products directly in Europe and the United States market brand, so to prepare for direct sales.
This year, "Yiwu Trade and Industry Bureau to further promote the brand on the construction of a number of international opinion" issued a formal, designed to support and encourage enterprises to create their own brand and take the road of international brands, enhance international competitiveness, promote all-round strong brand City Strategy. Strive to 3-5 years later, so that the Yiwu export enterprises in the main exporting countries have their own outside a registered trademark, a total of the International Registration of Marks 1000; Yiwu enterprises through the acquisition of the brand, the operation of the capital, advertising and so on the way to expand and enhance International brands of operating capacity, focusing on cultivating 1-2 in the international market and have a greater impact on the competitiveness of the well-known brands.
The Road Ahead, I believe Yiwu enterprises will go further. Chapter reporter Fang-rong
From the Editor: With today published the second edition of "20 or 30 years, Yiwu enterprises miracle," At this point, this in memory of "the 30th anniversary of reform and opening-up" and "withdraw Yiwu County, the 20th anniversary of the city" and the introduction of the column -- "30 years, the memory of a city," designated on a successful close.
From November 29, a headline in the newspaper, headlines or inverted version of the headlines and other important locations, has published 30 articles, or about the personal stories, or record of the incident, which relates to the development of the market, industry Economic, urban construction, business entrepreneurship, urban and rural, road transport, culture, education, social security, as well as the way of life and many other people, tap the typical to see a small, from different angles, different levels, reflecting reform Open 30 years, the city's economic and social fields made gratifying achievements. Believe that 30 years of reform and opening up to the Yiwu city brought about by changes in memory and will always remain in the hearts of the people of the world.
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